HP Middle East introduces a new portfolio of products to its channel partners

The ETS is a pan - EMEA event and is a multi year program, hosted by HP between April 21st and April 24th in Dubai, UAE.

It includes over 100 HP Channel Certified Professionals and Enterprise Server and Storage (ESS) key partners in addition to HP professionals and ESS presales from the Middle East, Africa and the Mediterranean.

During ETS, participants will be given the chance to attend plenary and breakout sessions delivered by members of the ESS Competence Center in addition to lab and live demo sessions.

Participants will also get the chance to experience free on-site testing and learn about the new HP products and solutions.

'The Middle East is a fast growing market where partners always look for the latest products and solutions to meet their customers' demands. The HP Enterprise Technology Summit (ETS) delivers a clear insight about Commercial and Enterprise Strategy (C&E) to guarantee partners satisfaction and high business impact', said Alexander Lehrmann, Director, HP Certification Program & Channel Education Solutions Partner Organisation, EMEA.

'With the hands on experience partners get during ETS and the comprehensive update on the latest HP ESS portfolio they receive, partners will gain the skills and knowledge that will help them provide excellent business value to their customers', added Lehrman.

In addition to the update and training on the new offering from HP servers and storage, HP Channel Partners will get the chance to meet with professionals from the MEMA region and share different views that will allow them to learn more about different markets.

Dubai is the first stop for the Enterprise Technology Summit, which will also be held in Bristol, United Kingdom on 4th November 2008; Istanbul, Turkey, on 18th November 2008 followed by Boeblingen, Germany on 2nd December 2008.