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Monday, November 23 - 2009

Kids favorite channel 'Boomerang' launched in Middle East by ADD

  • United Arab Emirates: Tuesday, April 22 - 2008 at 11:25
  • PRESS RELEASE

Arab Digital Distribution (ADD) - the largest pay television platform, announced the addition of children's entertainment channel Boomerang to its packages at no extra costs for its valuable subscribers.

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Boomerang is one of the most popular cartoon channels amongst kids of all ages. With the summer holidays round the corner, kids will definitely have loads of entertainment lined up on Boomerang.

The channel will be available on Art, Pehla & FirstNet.

Boomerang was launched in the UK on May 27 2000 and since then has been entertaining kids between the age group of 4 - 8 years with timeless favorite cartoon shows like Scooby Doo, Tom & Jerry, Looney Tunes and The Flintstones.

These shows have gained popularity with young and old alike and hence Boomerang channel provides wholesome entertainment to the entire family.

Mr. Vinod D' Mello, Executive Vice-President, Group Strategy and Planning, ADD, said:
"Boomerang is a complete family entertainment channel which is popular not only with kids but also with their parents. We are glad that through this tie-up we are able to bring to our viewers the best of kid's entertainment from across the world".

Ron Ciccone, SVP & MD Middle East at Turner Broadcasting Systems, said, "This deal is fantastic news for both companies and all subscribers. Cartoon Network is already extremely popular with Art, Pehla & FirstNet subscribers and the launch of Boomerang means we can offer something to all cartoon lovers throughout this region. Boomerang is a wonderful channel with appeal for all ages, an enormous range of cartoons and it's a great place for people to go when they want to relax and laugh - we hope everyone will enjoy it!"
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Notes to Editors:
Arab Digital Distribution (ADD) is the largest pay TV platform management company in the Middle East and North Africa. ADD currently offers ART - Premium Arabic Entertainment, Pehla - Premium Asian Entertainment, First Net - Premium International Entertainment. ADD offers the best in programming content targeting local market requirements by customizing the subscription options and extending the greatest degree of choice and flexibility.

Notes to Editors

Boomerang shows timeless favorites such as Scooby Doo, Tom and Jerry, Looney Tunes and The Flintstones. Boomerang is cartoon entertainment for the whole family, bringing much-loved toon stars to a whole new generation of viewers. Boomerang is available in Belgium, Bulgaria, Bahrain, Croatia, Czech Republic, Cyprus, France, Germany, Hungary, Italy, Poland, Romania, Slovakia, South Africa, Spain, Middle East, Netherlands, Russia and UK.

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