The Dubai-based communications agency conducted its first workshop with 15 hotel professionals from the new Westin Dubai Mina Seyahi Beach Resort & Marina.
Westin staff attended the intensive workshop ahead of the hotel's opening in a bid to become better communicators with the local and international press. "It was extremely useful and will help us communicate the 'Westin Difference' when the hotel opens in May 2008," says Charlotte Weatherall, Director of Sales & Marketing for The Westin Dubai, and Mina Seyahi Beach Resort & Marina.
Through the use of interactive video recordings, role-playing and practical exercises, Fusion's new media training division is able to teach proven communication techniques to hoteliers. The Westin session focused on the issues that the hospitality industry faces in getting its message across to the media.
"It is a first for the industry in the Gulf region -- a specialist media training division that focuses on the hotel and travel industry. With the increasing number of hotels and tourism products opening on the Arabian Peninsula it will be increasingly important to create a fresh buzz about a brand," says Nick Easen, Fusion's media director.
Media relations skills, how to face the camera, crisis management, press release writing, what makes a good story and get coverage, are just some of the core topics the new division will focus on.
The division will be headed by Nick Easen, who has worked for ten years as a journalist and consultant in Hong Kong and London for both CNN and BBC.
"There has already been considerable interest for our training workshops here in the Gulf because people realise how important the media is, especially in the travel industry since businesses don't always handle the media effectively," says Nicki Page, executive director of Fusion Marketing.
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Fusion moves into media training with Westin workshop
- United Arab Emirates: Wednesday, April 23 - 2008 at 13:08
- PRESS RELEASE
Fusion Marketing has set up a specialist division to cope with the increasing demand in the Gulf's tourism industry for media training.
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Notes and media contacts
For further information, please contact:Nicki Page, Executive Director
Tel: +971 50 7147194
•Fusion is a tourism communications agency working with clients in the hotel, hospitality and destination tourism industries. The team is made up of professionals with considerable experience in Dubai and international markets.
•Fusion Marketing Management is a respected business incorporated in Dubai with a full back-office facility and qualified Arabic and English speaking staff who are able to move freely within the GCC. The company was set up in 2002 and attracts 70% of its customers through the referrals of other satisfied tourism clients.
•Collectively Fusion has over a century of experience within the travel and tourism industry at senior management levels and understands the travel industry within the GCC region.
There are one of the only specialist integrated PR and communications companies in the region focused on tourism and destinations. Fusion has dramatically increased visitor arrivals to a destination due to their work with specific segments including leisure, business, educational, medical, events (MICE) and media programmes.
•Media come to Fusion for exclusive opportunities from our tourism clients and are referred to as a source of knowledge on the industry.
•Fusion's government tourism clients have included: Oman, Jordan, Maldives, Cyprus, Singapore, Australia as well as many luxury hotel 5 star international hotel groups; Fusion also supports PATA, a world renowned travel association and launched the Business Travel Show in 2007.
•Fusion not only knows the media extremely well in the region but also has detailed insight and knowledge of the travel industry and have helped many destinations to increase market share through their relationship marketing work, tailored PR programmes and organised events.
•Fusion has been asked to speak at the World Tourism Organisation event on tourism within the GCC as an authority on the region.
Posted by Medilyn Manibo, Assistant News EditorWednesday, April 23 - 2008 at 13:08 UAE local time (GMT+4)
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