Dubai Lifestyle City to resonate LIFESTYLE at acclaimed Zee Cine Awards in UK

The awards ceremony will be held at Excel Docklands Arena in London on April 26, 2008.

Commenting on Dubai Lifestyle City's initiative in introducing the Lifestyle Award and its role as the main sponsor of the event's telecast in the UK on 18th May 2008, Arif B. Rahman, Managing Director of Dubai Lifestyle City, said,

"Our association with Zee Cine Awards is in line with Dubai Lifestyle City's progressive plans to attract lifestyle devotees from across the globe. We are all aware of the extraordinary appeal of the Zee Cine Awards in the Sub-continent, but they are equally popular around the world and in the UK. The introduction of the Lifestyle Award and sponsorship fits our aspirations of bringing the exclusive offering of the Dubai Lifestyle City community to the "haute" segment of London".

Rahman added: "The Dubai Lifestyle City community is a multi-functional project comprising of international brands such as JW Marriott, IMG Academies, Microsoft and Cisco to give the project a special touch of efficacy, exclusivity and credibility".

Dubai Lifestyle City constituted the new award to honour that Indian cinema star who has demonstrated vision and leadership in the industry, who has sustained through the highs and lows of the box office and has also become a role model for budding stars.

The award juries will also assess the career graph of the nominee as to how his/her contribution has been outstanding or unique, involving breaking of old barriers and setting new standards.

It will also be a formal recognition of his/her creativity and achievements in being a role model, making a distinct difference globally.

Dubai Lifestyle City is an integral part of Dubailand, the world's most ambitious tourism, leisure and entertainment project in Dubai.

DLC offers an exclusive lifestyle option to residents and visitors through 68 Tuscan-themed villas and 120 villettes (apartments), a 5-Star JW Marriott Hotel, a 4-Star Courtyard Hotel, destination spas, sports academies, fashion, art, theatre and shopping facilities, an arboretum and other amenities, all digitally connected to each other.