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Aldar sponsors Majid Carnival Abu Dhabi family day

  • United Arab Emirates: Thursday, April 24 - 2008 at 10:33
  • PRESS RELEASE

Aldar Properties, renowned Abu Dhabi-based international property developer has announced the sponsorship of the Majid Carnival to celebrate the 30th anniversary of Majid, the magazine, home to the well-loved character narrator, Majid.

Hosted by the Abu Dhabi Media Company, the Majid Carnival will take place on Friday 25th April from 4:00 p.m. to 7:00 p.m. in the gardens of Emirates Palace Hotel. Completely sold out, the event is expected to draw more than six thousand people. Special guests of honour will be all the orphans sponsored by Abu Dhabi Red Crescent Authority, whom Aldar has provided with free game coupons to enjoy the special day. Invitations have also been extended to all kids of Abu Dhabi Center for Autism of Zayed Higher Organization for Humanitarian Care, Special Needs & Minor Affairs.

"The Family Day being organized on behalf of Majid magazine is a celebration of not only the anniversary of the publication, but also the national identity that its character narrator has brought Abu Dhabi. Majid has become a fixture in our community, recognized by children and adults alike. The Abu Dhabi Media Company is delighted with his continuing success and the values that he teaches our younger generation, and look forward to making this event a success and an occasion to be remembered," commented Mohamed Khalaf Al Mazrouei, Chairman, Abu Dhabi Media Company.

Ahmed Ali Al Sayegh, Chairman, Aldar Properties, said: "One important reason why we should be proud of Majid Magazine is definitely the fact that it is produced in Abu Dhabi and reaches out to thousands of youngsters across the Arab World. I am proud to see Aldar Properties sponsor this family event in celebration of Majid's anniversary. Aldar is committed to building communities for families and members of society, and this is one way that ALDAR can celebrate family values and play a part in instilling these morals and national identity to families in the Abu Dhabi community. The sponsorship of this family event is a testament to ALDAR's support to keeping these values omnipresent in our lives. It is important to keep our heritage alive in addition to preserving it for future generations."

Majid, the character narrator of Majid, the magazine, and his friends Caramela and Khalfan, have heralded many changes in the lives of young Arab children over the years as they have grown up learning from Majid and trusting his narrations about family values. Majid has always looked the same and been something reassuringly constant in the lives of children. Building upon its commitment to the Abu Dhabi community, Aldar has invited members of the public, families, and school children to be a part of this success story and anniversary.

A wonderful day of fun is planned for the Carnival and Family Day with acrobats and clowns, stilt-walkers, a comedy show and a magician; this carnival is the first of its kind in Abu Dhabi catering especially to children. A concert will be given by the famous Arabic band the Spicy Babies. Children who wish to participate in any of the organized games will be invited to pay a nominal fee of Dhs2 which will be donated to the UAE Red Crescent.

Aldar is working with a team of professional organisers to ensure that the carnival is conducted in a safe and efficient way for maximum enjoyment by families and small children. The volunteer organisation established by the Emirates Foundation in 2006, Takatof, will be on duty during the Majid Carnival to help ensure a successful day. All of the complimentary beverages and treats like candy and popcorn, T-shirts, capes, sunshade and colouring books will be given out upon supply of vouchers, which visitors will receive upon arrival.
 
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About Aldar Properties:

Aldar Properties PJSC is a premier real estate development, management and investment company with headquarters in Abu Dhabi, UAE. ALDAR was established to create world-class real estate developments for Abu Dhabi, while providing stable and profitable investment portfolio for all our investors and stakeholders

Aldar Properties PJSC is spearheading the development of Abu Dhabi; entrusted to create multi-billion Dirham civic projects to develop the capital, establishing new sectors for commerce, housing, retail and leisure. Aldar's vision is to establish Abu Dhabi as the United Arab Emirate's most dynamic forward-thinking real estate market by creating unique and prestigious developments that can be used as a benchmark of quality, whilst adhering to the cultural and natural heritage of the city.

Since its inception in 2004 through a share offer (IPO) of Dhs1.5bn ($408m) on the Abu Dhabi Securities Market, Aldar has already announced more than $65bn worth of developments. The Aldar issue, the largest IPO in the history of the UAE at the time, was 448 times oversubscribed and raised an unprecedented Dhs373bn ($102bn) in demand. Aldar's market capitalization is Dhs25.8bn ($7.0bn) as of April 16th 2008.Total retail area across all developments is currently over 1.5 million square meters.

The company is owned by leading Abu Dhabi institutions, founder shareholders and individual investors. The current property portfolio includes major developments and re-developments within Abu Dhabi Emirate such as Central Market, Al Raha Beach, Coconut Island, Noor Al Ain, Al Gurm Resort, Al Mamoura - the Mubadala Development Company and Environment Agency Abu Dhabi Headquarter Building, and the YAS Island project which is to include a Warner Bros and a Ferrari theme park.

Aldar's first international expansion was announced in August 2007 via a tie-up with South Johor Investment Corp (SJIC) in a deal that represents the largest foreign real estate development in Malaysia. This was followed in October 2007 with plans announced to build a mixed-use development in Kazakhstan.

For more information, please contact:
Fiona Newson-Smith
Buchanan Middle East
Mob: +971 (0) 50 903 4681

Abu Dhabi Media Company

Abu Dhabi Media Company is a vertically integrated media company created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated. Abu Dhabi Media Company employs 1100 people across its operating units which include publishing, television, radio, digital media, distribution, and printing.

Abu Dhabi Media Company owns and operates Abu Dhabi Television, Abu Dhabi Sports Channel, Emirates Television Channel, Abu Dhabi Radio, Emarat FM Radio, Holy Quran Radio, Sawt Al Musiqa, Al Ittihad newspaper, Zahrat Al Khaleej magazine, Al Super magazine and Majid magazine as well as other businesses including United Printing Press.

The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington D.C.

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