SNASCO signs agreement with Al Arabiya

In addition to its sponsorship of the show, the firm will also sponsor the news bar that scrolls the latest share market news along the bottom of the screen throughout the day.

Al Arabiya TV, established in 2003, is one of the region's largest satellite television news networks, and prides itself on its reputation for delivering unbiased, objective and credible coverage of the news, without reverting to sensationalism.

Speaking on SNASCO's unique relationship with Al Arabiya, Talal Al Sorayai, Deputy Chairman of SNASCO, said, 'This is an incredibly exciting time for us, and we consider it an honour to be so closely associated with a media network of this calibre. The media plays a vital role in the continued development of the region and of our economy, and we at SNASCO support news that is fair and factual'.

'Al Arabiya is widely considered one of the best TV channels in the Arab world. Our sponsorship of this channel reflects our appreciation for the quality programming produced by Al Arabia, as well as indicating the value that we place on up-to-the-minute business news. In the constantly changing Arabian landscape, businesses need to keep themselves informed of current events at all times, as these events can have a ripple effect and impact on businesses and economies in very unexpected ways,' Al Sorayai said.