'Middle East region shows strong potential for growth' - Fountain

The Asia Pacific and the Middle East however represent the fastest growing markets, exhibiting a combined annual growth rate of almost 4% according to UK's CMPi, organizers of Working Buildings Middle East, which is scheduled to take place at the Abu Dhabi National Exhibition Centre 17th and 18th November 2008.

'The industrial and institutional cleaning products market has come a long way and the sanitation & janitorial cleaners segment forms the fundamental platform, which will continue to provide enduring healthy growth in the Middle East,' remarked Chris Fountain, Event Director of CMPi.

He noted that the series of construction projects invariably underway in the Middle East backed by high oil revenues, easing property laws and the effort to diversify local economies has stimulated the market for industrial and institutional cleaning products.

Consumers are favoring environment-friendly solutions, which provide perfect blend of technology and application.

With rising raw material prices and increased downward pricing pressure from the customers, producers are under extreme pressure to optimize their production and operational efficiency.

'With increased safety standards and health concerns, disinfectants and sanitizers are positioned to emerge as one of the fastest growing segment in global industrial & institutional cleaning products market,' remarked Mr. Fountain. 'Hand cleaners, another large category in sanitation and janitorial market, after hard floor cleaning chemicals and 'cleaners and degreasers' are likely to continue strong growth with enhanced hygiene concerns,' he stressed.

Working Buildings Middle East will provide a valuable opportunity for local and international companies to showcase their products and services to the increasingly important Middle East market.

The new event has been designed to target all those involved in the management and maintenance of buildings and property.

Working Buildings Middle East will explore the latest products, services and best-practice examples relating to the complete life cycle of a building.