Al Bustan Centre & Residence participates in Arabian Travel Market 2008

ATM is a leading travel and tourism exhibition dedicated to unbolt business potential within the Middle East and Pan Arab region. Uniting key market players from six continents, the event is fours days of intensive meetings, seminars, press conferences and social networking opportunities.

Moussa El Hayek, Chief Operating Officer Al Bustan Centre & Residence, said: "I am pleased to announce that once again Al Bustan Centre & Residence is participating in ATM. Over the past decade, the property has taken key business initiatives which have enhanced the company's performance. This year the property intends to tap new markets such as Far East and the CIS states. We have already invested substantially in the construction of a new lobby for the convenience of guests and visitors to the property."

He added the exhibition will help them achieve their growth targets for the current year and maintain Al Bustan Centre & Residence's position as a preferred family destination.

Moussa concluded: "The property recorded strong growth during 2007 through the introduction of innovative products. We intend to take advantage of the opportunities provided by the Government of Dubai such as the ATM for continued growth in this segment of the hospitality industry."

Enhanced products and quality service have mainly contributed to the property's ever rising profits. In 2007, not only more services and products were added to the property's existing portfolio but many new markets were explored which strengthened its network through new destinations. It also enabled the property to retain its competitive edge in the luxury furnished apartments segment in Dubai and win an even greater share of the local and overseas markets. The property hopes to have a more profitable 2008 by providing more choices and an improved residing experience for its guests.