Damas welcomes Akshaya Trithiya with sparkling offers

The grand promotion rolls out on April 25th and lasts until May 15th at Damas 22k boutiques across the UAE, Qatar, Bahrain, Oman and Kuwait.

Originating from India, Akshaya Trithiya is believed to be the best time to wish eternal prosperity and has become an occasion for weddings, starting new businesses or getting into ambitious ventures.

It is a time-honoured tradition to buy jewels at this time of the year for good fortune.

Tawhid Abdullah, Managing Director of Damas, commented,

"Damas recognises the importance of tradition in our lives. We are pleased to present an exclusive jewellery collection complemented by a unique rewards programme to make this year's Akshaya Trithiya even more exciting and memorable. This is our way of expressing solidarity with our clients during one of the most popular celebrations in the Indian calendar".

To add elegance to this year's festivities, Damas unveils the Akshaya Trithiya Gold and Diamond Masterpieces.

Handcrafted in 22k gold, the Gold Masterpiece consisting of a stunning necklace and earrings is decorated with traditional Mina enamel colours.

It draws inspiration from 'Khumbam' and 'Kalasham' which symbolise eternal prosperity.

The Diamond Masterpiece, on the other hand, consists of a sparkling necklace and earrings in 18k gold, accentuated by choice diamonds and tourmalines.

The design is inspired by the traditional 'Thoran' which represents good fortune.

With the purchase of the Akshaya Trithiya Gold Masterpiece or any Damas gold jewellery worth Dhs25,000 or higher, shoppers are entitled to a complimentary set of pearl necklace, earrings and bracelet.

Buy Damas gold jewellery starting at Dhs3,500 and take home an exclusive pearl necklace absolutely free!

Jewellery lovers who avail themselves of the Akshaya Trithiya Diamond Masterpiece automatically receive a Lulu shopping voucher.

Purchase of Damas diamond jewellery worth Dhs25,000 or higher comes with a gold watch absolutely free.

In addition, get a free Imperial or Giordano Watch with every purchase of diamond jewellery worth Dhs3,500 while a Paris Hilton Watch comes free with every diamond jewellery purchase worth Dhs5,000.

Make sure to visit a 22kt Damas shop nearest you this Akshaya Trithiya for some fabulous buys and exciting gifts.