Nissan Middle East brings "The Gruffalo" to theatre fans

'The Gruffalo' has sold more than a million copies and has been translated into 29 languages.

It held the title of Britain's bestselling picture book for five years.

"The sponsoring of The Gruffalo demonstrates Nissan's commitment in enriching people's lives with entertainment and education. Nissan saw this as yet another great opportunity to deliver our Kids safety cartoon book "Be Safe with Nissan" in Arabic and English. It's a high quality and fun play targeting all nationalities and members of the family,"

said Monal Zeidan, General Manager, Marketing and Corporate Communications Department at Nissan Middle East.

Nissan Middle East distributes copies of its comic book and animated film, which reminds kids about the importance of following road safety rules and teaches habits that help avoid accidents.

The "Be Safe with Nissan" book is written in both English and Arabic using easy language and illustrative, colourful pictures that will help school children understand the message.

Nissan is emphasising child safety inside vehicles through passive and active safety features designed by Nissan to protect occupants.

'The Gruffalo' is a story about an adventurous Mouse and a monster called Gruffalo, who embark on a magical journey into the woods, where they overcome the invincible odds.

It plays at Madinat Jumeriah Theatre from April 24 until April 29, 2008.

The show is 50 minutes in total and suitable for ages three and above.