d'pr wins Atlantis, The Palm PR business

Notes and media contacts

For more Information please contact:

Camilla d'Abo, Managing Director, d'pr
Phone: +971 4 3311104

About d'pr
d'pr is the dedicated communications arm of integrated PR and events agency d'events. The agency was established in 2004 and, following exceptional company and regional industry growth, re-branded in February 2008 into two separate divisions.

d'pr is headquartered in Dubai has dedicated corporate and consumer teams that handle more than 20 retainer clients across the Middle East and North Africa (MENA) markets. The structure serves a cross section of brands specialising in banking and finance, real estate, hospitality and retail. Specialist sector knowledge and a network of in-country partners guarantees in-depth, measurable communication campaigns throughout the MENA region.

About Atlantis, The Palm, Dubai
Atlantis, The Palm is a 1,539 room, ocean-themed destination resort located at the centre of the crescent of the man-made Palm Jumeirah in Dubai. This $1.5bn joint venture project was developed with Dubai Government owned, Istithmar. Opening in September 2008, the resort will utilise the 46 hectares site with 17 hectares of water park amusement, further marine and entertainment attractions and a collection of some of the most renowned world-class chefs including Nobu, Giorgio Locatelli, Santi Santamaria and Michel Rostang. Atlantis, The Palm will offer an unprecedented entertainment centre, an impressive collection of luxury boutiques and shops and extensive meeting and convention facilities. It will be home to one of the largest open-air marine habitats in the world, with some 65,000 marine animals in lagoons and displays including The Lost Chambers, a maze of underwater corridors and passageways providing a journey through ancient Atlantis.

KERZNER INTERNATIONAL HOLDINGS LIMITED, through its subsidiaries, is a leading international developer and operator of destination resorts, casinos and luxury hotels. Kerzner's flagship brand is Atlantis, which includes Atlantis, Paradise Island, a 2,900-room ocean-themed destination resort in The Bahamas. This unique destination features a variety of accommodations, including the new resort The Cove Atlantis, all built around a 100-acre waterscape with over 20 million gallons of fresh and saltwater lagoons, pools and habitats, the world's largest open-air marine habitat and some of the most beautiful beaches in the world. Kerzner is extending its Atlantis brand globally with the development of Atlantis, The Palm, Dubai, a 1,500-room, water-themed resort expected to open in September 2008 on The Palm, Jumeirah. Kerzner has also commenced construction of a 600-room, destination casino resort in Morocco that will open in 2009, which will be operated by Kerzner under a new brand that it will be introducing to the market. Kerzner also manages six luxury resort hotels under the One&Only brand. The resorts, featuring some of the top-rated properties in the world, are located in The Bahamas, Mexico, Mauritius, the Maldives and Dubai. Additional One&Only properties are currently in the development stages in South Africa, Zanzibar and Costa Rica. For more information concerning Kerzner and its operating subsidiaries, visit kerzner.com.