Event 360 commences tomorrow

The Event 360 conference is taking place from 27 April - 1 May 2008, at the Dubai International Convention And Exhibition Centre. It runs in tandem with the Event 360 and PALME Middle East Exhibitions which occupy over 15,000 sqm of space alongside the conference. The conference will additionally incorporate over 25 presentations and keynote addresses from an adept range of regional and international event organisers, in addition to panel debates, roundtable discussions, networking sessions, and three post-conference workshops, covering topics such as event security, health and safety issues through to practical project management skills and the winning guide to obtaining business sponsorship.

Additionally the regional events industry is to get its own "Oscars" with the launch of The Middle East Event Awards at Event 360, a dedicated vertical show for event organisers and suppliers, held under the umbrella of PALME Middle East 2008 exhibition. The inaugural awards will be hosted by leading events' publication meetme (Meet Middle East) magazine and will take place on Sunday 27 April 2008.

Event 360 is being held in association with the International Festivals and Events Association (IFEA). The expert line-up of speakers features regional gurus such as Martin Whitaker, CEO, Bahrain International Circuit (BIC), Bahrain; Mubarak Furaih Al-Salamah, Director, Hail Provincial Tourism Organisation - Supreme Commission For Tourism, KSA; Zahra'a Taher, CEO And Founder, EVENTSCOM, Bahrain; as well as a diversity of global experts, including Hugh Yii, Managing Director, Festival Square Circle Pte Ltd, Singapore; Charlotte J. De Witt CFEE, President, International Events Ltd, USA; William O'Toole, Associate Director Project Management Graduate Program, University Of Sydney and Events Development Specialist, Australia; and a multitude of other knowledgeable event experts.

Fundamental topics will be discussed in great detail, including: Driving Your Vision; Creativity And Innovation: Effective Event Management Tools; Special Events: The Backbone Of Tourism - The Singapore Experience; Convincing Marketers That Investing In Your Event Is Really Worth It; Does Event Sponsorship Deliver That All Important "Value For Money" Factor?; FIFA Soccer World Cup 2006 - The Success Factors And How To Gain Them For FIFA Beach Soccer 2009 In Dubai; The Implications And Challenges Of A Successful Winning Bid To Host The Commonwealth Heads Of Government Meeting Opening Ceremony Gala (CHOGM) In Uganda; Business Risk Management In The Leisure Management Industry: Getting Safety Higher Up The Agenda; Effective Event Marketing And PR: Engaging Your Audience With Your Event; Measuring And Evaluating The Effectiveness And Impact Of Your Event, among other presentations which can be found in greater detail on www.event360-conference.com