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Gulf companies must instill operational flexibility to compete with India & China, says Edward de Bono

Finding the flexibility in business operations - and injecting your organisation with innovation - are the only ways left for Gulf companies to differentiate themselves from countries like India and China, according to Edward de Bono, the world's foremost creative thinker.

Bahrain: Thursday, May 01 - 2008 at 08:21
PRESS RELEASE

Edward de Bono.

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'It's no longer good enough for organisations to find better ways of following the same old routines,' said de Bono. 'What is needed is a new degree of flexibility, a system that's open to innovation and suggestion, not merely a repetition of the methods of the past.

'The old efficiencies and standards of excellence still apply. The problem is that our organisations are no longer able to compete with the emerging giants of India and China, where they are able to do these things better, at a lower cost.'

De Bono will be teaching some of his patented lateral thinking techniques in person during an exclusive one-day event in Bahrain, entitled Maximising Creativity and Lateral Thinking to Deliver Strategic Success, on June 1. During a similar event recently, participants came up with 21,000 new ideas during the day.

His Excellency Sheikh Khalid bin Abdulla Al Khalifa, the Minister of the Prime Minister's Court in Bahrain, has confirmed his patronage for the event and will open the event in person.

By using lateral thinking, de Bono says we can be innovative, to simplify problems and to find new ways of doing the same old things more effectively.

'It's all about adding value in the new world of work,' he said. 'Every individual in the organisation should be able to come up with new, better ways of doing things and the organisation should have a process in place which recognises these, and acts on them.'

He believes that all countries should include these teaching methods in the national educational curriculum, following the example of China, for instance.

The full-day conference is the latest in a series of thought leadership events to be held in Bahrain, organised by Global Leaders, following on from Ken Blanchard, the author of One Minute Manager, and Deepak Chopra.

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Notes and media contacts

The headline sponsor for the event is Addax Bank. Partners for the event include: BSTD, Bayt.com, Zawya, Gulf Business, knet, BIBF, Bahrain Tribune, Al Ayam, Tradearabia.com, Flip Media, and The Makeover Experience.

DATE & VENUE
Edward de Bono : Maximising Creativity and Lateral Thinking
to Deliver Strategic Success
June 1, 2008
The Diplomat Radisson SAS Hotel, Bahrain.

FOR FURTHER INFORMATION AND REGISTRATION
Global Leaders, 21st Floor, Almoayyed Tower, Seef District, PO Box 18259, Manama, Kingdom of Bahrain.

Tel: +973 17 566739, fax: +973 17 567901.

MEDIA INFORMATION
To stay updated about this forthcoming event or to obtain a press invitation, please contact:
Kirstie Hepburn
Tel: +973 17 566739, fax: +973 17 567901.

SPONSORSHIP ENQUIRIES / GROUP BOOKINGS
To find out how you can use the event to promote your brand, or how to take advantage of discounts for group bookings, contact:
James Wight
Tel: +973 17 566739, fax: +973 17 567901.

ABOUT GLOBAL LEADERS
Global Leaders has a proven track record of delivering unique content, through events with influential business and thought leaders in the field of leadership, strategic management and competitive strategy. Global Leaders has carried out communications programmes and events for corporate and government decision-makers in the Middle East, European, Asia-Pacific and African regions.

The long line-up of thought leaders to have spoken at Global Leaders events in 2007 included?: CK Prahalad, Ken Blanchard, Dave Ulrich, Michael Porter, Scott Bedbury, Deepak Chopra, Steven Levitt, Malcolm Gladwell and Rowan Gibson.

ABOUT ADDAX BANK
Founded in Bahrain in 2003, Addax is a unique player in the Middle East's dynamic finance industry. As 'The Investment Bank for the Next Generation', Addax is recognised for its landmark investment offerings. The bank's pioneering approach to investing has led to continued success and an expanding portfolio of unique investment opportunities.

Addax's team delivers fast-paced innovative solutions for corporate and private clients throughout the region. Focused on spotting new trends and developing them into ideas, the bank selects each investment with an eye on attractive returns and value-creating opportunities for its clients.

Addax Bank is committed to partnering with its clients in every stage of their evolution. The bank's vast array of services ranging from raising capital to advising on strategies to researching and developing cutting-edge solutions caters to the client's every need.

The bank's team of experts has a wealth of experience in meeting the complex financial requirements of clients in the region. We are dedicated to working closely with our clients in identifying new business opportunities and in implementing appropriate business and capital structures. Our main objective is to help our clients confront market challenges and enhance shareholder value. Addax Bank is active in the full range of investment banking services including corporate finance, wealth management and real estate.

For further information on Addax Bank please contact Mona Akhtarzada:
Tel: +973 17 560 470; fax: +973 17 560 445

Posted by Anne-Birte Stensgaard, Senior News Editor
Thursday, May 01 - 2008 at 08:21 UAE local time (GMT+4)

Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.

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