'Singapore's Unique Transformation' on display at Arabian Travel Market 2008

'Singapore's Unique Transformation' - driven by a collection of strategic tourism developments and attractions - is set to consolidate the island-nation's position as Asia's travel destination of choice, reinforcing its reputation as a vibrant, exciting and a 'must-visit' city for every traveler.

Taking place in Dubai 6-9 May, Arabian Travel Market is the region's leading annual travel and tourism exhibition.

The Singapore Tourism Board is confident that Singapore's pavilion will draw a high level of interest from the travel trade industry as it hosts representatives from Singapore's major attractions, leading hotels and travel agents, including a number of first-time exhibitors.

Plans are even underway to showcase a model of the Formula 1tm Singtel Grand Prix street circuit to ATM - creating a high level of buzz in anticipation.

"Our ever increasing range of diverse activities, high-profile events and world-class attractions are key to enticing both new and repeat visitors from the Middle East to come to Singapore," Jason Ong, Area Director for Middle East & Africa, Singapore Tourism Board.

With billions of dollars invested over the past few years, Singapore's tourism industry has been a key driver of the country's strong economic growth, generating an estimated $9.7bn in tourism revenue in 2007 alone.

Exhibitors at the Singapore stand include major attractions such as the recently launched Singapore Flyer, the world's largest observation wheel, the upcoming Marina Bay Sands due to open in end 2009, as well as favourites Sentosa Leisure Group and Underwater World Singapore.

Renowned hotels and resorts including the Swissotel, Pan Pacific and Amara Resort will be present, while new luxury brands such as the St. Regis Singapore will make their ATM debut.

Middle East focused travel agents including Uniglobal Holidays, Discovery Holidays and The Traveller, Millennium Tours & Travel, Look Asia Holiday and Tradewinds Tours & Travel will be present to network with the estimated 23,449 travel trade from the region expected at the event.

Singapore's exhibition stand at Arabian Travel Market 2008 will be located in the Zabeel Hall (# AS450) of the Dubai International Convention and Exhibition Centre.