'Sorouh Faces' campaign succeeds in raising $1m for UAE charities

Under the patronage of His Highness Sheikh Hamdan Bin Zayed Al Nahyan, Deputy Prime Minister of the United Arab Emirates, Sorouh Real Estate P.J.S.C announced that it had succeeded in reaching its target of raising $1m through its world record-breaking 'Sorouh Faces' campaign, as it unveiled a poster made up of one million pictures.

United Arab Emirates: Sunday, May 04 - 2008 at 08:23
PRESS RELEASE

'Sorouh Faces' campaign succeeds in raising $1m for UAE charities.

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The poster, which will replace the current world record-holding poster on the final approaches into Dubai International Airport, will cover an area of 20,000m2. Images were submitted through a dedicated website and via promotions teams who went to schools, universities and some of Sorouh's major events and exhibitions throughout the Emirates - and for each image submitted, the company committed US$1 to charity.

At today's launch, Sorouh, the leading Abu Dhabi-based real estate company handed over a 1$m cheque to the UAE Red Crescent for a new charitable fund. This new fund, which will be managed by UAE Red Crescent, will help to improve housing conditions of underprivileged residents in the Northern Emirates.

Masood Al Awar, Chief Sales and Marketing Officer of Sorouh, said:

'We are delighted that our milestone target of one million faces has been reached and it is wonderful that Sorouh's $1m donation will help to improve the housing conditions of underprivileged people in the Northern Emirates.

'The 'Sorouh Faces' initiative is just one of many areas in which Sorouh seeks to act as a socially responsible corporation. We are proud of our business ethics and are committed to giving something back to the UAE residents. Housing is one of our main areas of activity and we are proud that Sorouh has become a founding donor to this valuable corporate social responsibility program.

'Intrinsic to our corporate culture is our commitment to social investment and the $1m donation underlines our drive to improve poor quality housing in the UAE.'

Mr Mohammed Al Zaroni, General Manager, UAE Red Crescent, Dubai Branch, said:

'The fantastic results of the 'Sorouh Faces' campaign underline Sorouh's dedication to investing in the community in which they work. We value our partnership with Sorouh and we are very grateful for this generous US$1 million donation. This new fund will provide a valuable resource for disadvantaged people in the Northern Emirates and it will help the UAE Red Crescent to continue its valuable work in the UAE.'

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Notes and media contacts

For more information, please contact:

Shaza Albein
Assistant Marketing Manager
Sorouh Real Estate P.J.S.C.
Tel: +971 2 6978956

OR
Darren Milner
Account Director
Four Communications Group Abu Dhabi
Tel.: +971 55 985 3378

About Sorouh Real Estate P.J.S.C.

Abu-Dhabi based Sorouh was established on 26 June 2005, with a capital of Dhs2.5bn. Today, it is one of the largest real estate developers listed on the Abu Dhabi Securities Market with a market cap close to Dhs20.7bn. It is one of the most widely-held issues with approximately 40,000 shareholders. Sorouh employs in excess of 200 highly qualified professionals operating in the field of master-planning and master-development.

Sorouh now has more than Dhs45bn of projects under development. These include:

SHAMS Abu Dhabi, Sorouh's flagship project - a Dhs25bn landmark development on Al Reem Island. A complete new city for 45,000 residents, SHAMS Abu Dhabi will be a self sustaining city of canals and parks which integrates world-class master planning practices and extends the lush green of Abu Dhabi's landscape.

The Gate District at SHAMS Abu Dhabi - the AED 11Bn residential, office and retail development is a cluster of eight towers located at the entrance to SHAMS Abu Dhabi and is architecturally renowned worldwide. The Gate District also includes the 74 storey Sky Tower which will be a pinnacle of luxury for its residential and commercial occupants when completed. Located next to the Sky Tower, the 65-storey Sun Tower is home to elegant residential spaces with captivating views of the Gulf and Abu Dhabi skyline.

Alghadeer - a development located in Saih As Sidairah between Abu Dhabi and Dubai. Expected to be home to over 18,000 people, the 3 million sq m site is a complete community offering easy access to the UAE's commercial centers airports and ports. Sorouh is also developing the Golf Gardens overlooking the Abu Dhabi Golf Club course, the Tala Tower on Al Reem Island, Saraya development on the Abu Dhabi Corniche as well as the Abu Dhabi Aviation Authority residential project.

In addition to other achievements, Sorouh was awarded three prestigious accolades during 2007. It won the 'Best New Business' category at the Middle East Business Achievements Awards, the 'Abu Dhabi Cityscape Best Commercial Project' for the Gate District, and also won the 'CNBC Arabian Property Award' for Best development for Central Park at Shams Abu Dhabi. In 2008, Sorouh was awarded the 'Best Customer Service Company - Real Estate category' by the Middle East Excellence Awards Institute. The award recognizes Sorouh for its unmatched customer care and for the innovative services provided to its customers.

These awards are indications of the positive direction Sorouh has taken and will always continue to take forward.

Posted by Anne-Birte Stensgaard, Senior News Editor
Sunday, May 04 - 2008 at 08:23 UAE local time (GMT+4)

Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.

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