The Emarati students, all in their final year on Higher Diploma in Business and Management major in Travel & Tourism, worked with SWISS and Switzerland Tourism to gain actual experiences in travel and tourism operations more than just learning them in theories.
The week-long familiarization trip took the students to Zermatt, Montreux, Interlaken & Jungfraujoch, Gstaad, and Chateu d'Oex. More importantly, the students experienced the SWISS inflight service and a taste of their hospitality. They also had a glimpse of SWISS operations at the Zurich airport by visiting the airline's facilities.
Upon their return, the students prepared to showcase what they have learned from the trip by creating marketing and promotional strategies targeting Arab families. An exhibition on SWISS week is now ongoing at the Dubai Women's College cafeteria running through May 1 highlighting Swiss tourism regions and destinations and SWISS as airline of choice for Arab families for their European sojourn.
SWISS hosts students from Dubai Women's College and Dubai Men's College to a study tour
Swiss International Air Lines and Switzerland Tourism joined hands to host students from the all-Emarati Dubai Women's College and Dubai Men's College on a familiarization trip to Switzerland on SWISS in order to help them reach their full potentials in preparing tourism strategies targeting Arab families as part of their college course.
- United Arab Emirates: Wednesday, April 30 - 2008 at 09:39
- PRESS RELEASE
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| All-Emarati students from the Dubai Women's College and Dubai Men's College proudly show their hard work in creating their marketing and promotion strategies by holding the SWISS and Switzerland Tourism Week exhibition - the fruits of their familiarization trip to Switzerland. Also shown (right) is Hazel Saldanha - Swiss International Air Lines Marketing, Communications and Customer Relations. |
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SWISS (Swiss International Air Lines Ltd), Switzerland's flag carrier prides itself on Swiss values such as quality, reliability, friendliness, safety, efficiency and exceptional service -an exemplary 'Swissness'. With excellent services offered, Swiss is your home in the sky.Contact:
Hazel Saldanha
SWISS
Marketing, Communications and Customer Relations
+971-4-2950907
Rami Halawani
Asda'a
+971-4-335-5969
Chloe Martinez
Asda'a
+971-4-335-5969
Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, April 30 - 2008 at 09:39 UAE local time (GMT+4)
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