Mazda hosts road show at Al Masa Mall

A yearly feature, the aim of the road show is to communicate the essence of the Mazda brand in a fun filled way, and in a relaxed environment.

The road show was launched at the Al Masa Mall, located in Shatti al Qurm, and then proceeded to the uber cool Jawaharat Shatti Mall on the 24th and 25th of April. Over the weekend, there were several fun activities that took place and the cars generated a lot of interest. After this, the Mazda road show will hit the streets and head to the different colleges across and city and from there, move on to the different parts of the country.

Annurag Chawla, Head of Marketing and Communications, TAC, feels, 'This is the best way to communicate the essence of our brand to our target audience. We feel that these two key malls in Muscat attract the trendy, youthful and upmarket crowd, the same as our target audience. To enable our prospects to know more about the Mazda brand and have a closer look at our models, we thought why don't we go where they love to go and shop.'

He continued, 'The idea of having a football quiz was very simple, to use it as a tool to engage our prospects, especially the youth, since they are our core targets and the youth in this country love football. As part of our road show, we will be covering the entire country and spreading the message of our brand to the youth of this country.'

Towell Auto Centre provides quality service to all models of Mazda and makes owning a Mazda extra pleasant with its efficient after sales service and quick response time. A network of 8 service outlets and 10 parts outlets spread across the Sultanate supports customer service. It offers quick, efficient service with genuine parts available for all models and highly trained staff who pride in their quality of service.