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The range, comprising hundreds of items, will include everything from duvet covers to electronic games, and from colourful crockery to funky bikes.
Norman MacDonald, Director of Merchandising & Licencing, MBC Group commented:
"Eish Safari is now in its third season on MBC3, generating huge audiences throughout the Arab world, and developing into a brand that is now mature enough to extend beyond our screens and onto new platforms. We are delighted to confirm our partnership with Toytriangle, and have great confidence in the future success of this initiative".
Chief Executive Officer of Toytriangle Middle East, Sabri Al Kathiry said: "Toytriangle has been the leading producer, marketer and distributor of toys in the Middle East for more than 15 years, and has earned a reputation in the industry for top quality toys and merchandise. The Eish Safari project is the beginning of what we hope will be a long and extremely successful association with MBC".
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Posted by Eman Hassan
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