Having evolved into a fantastic family destination replete with year round events to suit all nationalities and age groups, Al Qasba maintains a wide portfolio of cultural, tourism and entertainment events lined up with its recent re-branding. At the ATM, the destination that is hailed as the ultimate cultural and leisure destination of the region, will bring forth to visitors its cultural roots and aims to enhance its position as the premier entertainment and family destination.
"The Arabian travel Market has evolved into the most important travel and tourism affairs in the region and it brings together a strong cross section of travel suppliers, making it a truly multi-segmented travel event, rich in diversity. This enables us to talk directly to our target audiences including tour operators, residents and tourists from various nationalities and age groups,"
said Marwan Al Sarkal, CEO of Al Qasba Development Authority. "By participating in such events, we aim to promote Al Qasba as the ultimate tourist and entertainment destination at both national and regional levels," he said.
Celebrating its 15th anniversary, Arabian Travel Market 2008 is expected to attract over 23,449 industry players from over 100 countries. The event that is expected to attract over 1,000 trade journalists will also include topical seminar programme which educates delegates on the industry's latest issues. The ATM is ranked alongside with other famous travel events including the World Travel Market and ITB in terms of regional and sector importance.
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Posted by Anne-Birte Stensgaard, Senior News Editor
