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Avaya's channel growth mirrors the company's rapid regional expansion. The company has doubled its resources over the past six months, including its channel. Avaya has expanded its presence across the Middle East including Jeddah, Oman and Egypt to meet demand fueled by the growth in the regions financial, healthcare, hospitality and telecom sectors.
"We are aggressively expanding our operations across the region to keep pace with the strong demand from customers," said Roger El Tawil, channel and marketing director, Middle East, North Africa and Turkey, Avaya.
"We invest significantly in the training of our Business Partners as it is crucial that they are in sync with Avaya's latest product offerings and market strategy. Not only does training give them a competitive advantage by helping them understand customer requirements and enabling them to leverage Avaya's communications technology to businesses across the region. We see this is one of the key differentiators that allow will us to crack new business opportunities and fuel our regional growth,"
added El Tawil.
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Posted by Anne-Birte Stensgaard, Senior News Editor
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