Polaris Lebanon wins gold at regional LG forum

LG annual regional forum was attended by 11 agencies representing LG Electronics in the Gulf, Jordan, Iran, Saudi Arabia, Tunisia, Morocco, Turkey, Nigeria, South Africa, Kenya and Pakistan. Ginandin of Nigeria and Algeria LG office were also recognized for impressive brand-building campaigns.

Mr. Hamad Malik, Regional Marketing Manager at LG Electronics said:

"One of the defining reasons for Polaris to get the award was through the successful PR Program that it has implemented during the last year. Rewarding our agency partners is an important way to motivate the whole team and encourage higher performance standards across the board. Polaris has already exceeded its targets for the year in terms of presence for LG in the target media, and it has also worked impressively in coordination with the local office and LG Media Club in building a strong image for LG in the region."

Polaris Beirut, which began working for the South Korean multinational in 2005, also picked up at the same forum, and for the second consecutive year, another award for achieving the PR target and demonstrating outstanding performance during 2007.

Polaris PR's Spokesperson said: "We are honored that industry leaders recognize one more time Polaris' commitment to delivering advanced and innovative methods. Wining gold to go with the other trophies already earned from LG Electronics is the best endorsement of Polaris' work and its reputation in the market". He added: "This was not to happen without the support of the media members, and more precisely LG Media Club members."

During the last year, Polaris has successfully focused its efforts for LG on media relations and tactical support for major product launches, such as the launch of the world's first Time Machine TV with a built-in digital video recorder, the world's first SolarDOM light oven, and the first in the company's Design Art series, the latest LB9 LCD TV range in Lebanon; as well as high-profile consumer events like the LG Digital Music Festival; and ongoing corporate social responsibility work.