Tatweer to transform 'FREEJ' into major theme park in Dubailand

Notes and media contacts

About Dubailand®
Dubailand®, a member of Tatweer, is the world's biggest tourism, leisure and entertainment project, catering to the needs of the entire family. The unique 3 billion sq. ft. development has been designed to catalyze the position of Dubai as an international hub of family tourism, appealing to tourist segments across genders, age group, world regions and activity preferences. Dubailand® is projected to attract millions of tourists annually from around the world.

The diverse projects under Dubailand® include theme parks, eco-tourism projects, shopping malls, restaurants and residential units that are being developed by UAE, GCC and international investors.

A product of extraordinary vision, Dubailand® will be an attractive place to 'live, work and play' for the emirate's growing population, both as a leisure destination and an appropriate setting for business and entertainment development.

About Tatweer
Launched in December 2005, Tatweer is one of the region's most dynamic enterprises and a member of Dubai Holding. Comprising market-leading brands, it oversees an ambitious business development plan.

Its current portfolio is divided into Energy & Healthcare, Tourism & Entertainment, and Industry & Real Estate offerings. Its entities include Dubai Healthcare City, the region's hub for world-class quality healthcare services; Mizin, one of the most advanced real estate companies in the region; Dubailand®, one of the biggest leisure, entertainment and tourism destinations in the world including Universal City Dubailand®, featuring Universal Studios Dubailand® as its centerpiece; DreamWorks Dubailand®, the first DreamWorks theme park in the world; Six Flags Dubailand®, the first Six Flags theme park outside North America; 'Little Big Club', HIT Entertainment one of a kind project; Marvel Dubailand®, the world's first 4.5 million sq ft Super Heroes theme park, 'The Tiger Woods Dubai', an exclusive golf community that will include the first Tiger Woods designed golf course; Dubai Industrial City, an industrial township to develop Dubai as a leading manufacturing hub; Bawadi®, the world's leading hospitality and entertainment project hosting 51 luxury hotels and more than 60,000 hotel rooms; Dubai Energy, investing in regional and global energy opportunities and building a diversified investment portfolio; Dubai Mercantile Exchange, the first energy futures exchange in the Middle East set up in partnership with the New York Mercantile Exchange and Global Village, a premier family destination for culture, entertainment, cuisine and commerce.

Tatweer's entities continue to consolidate a group of life-improving industries in addition to pioneering joint venture initiatives with leading global conglomerates. They continuously strive for world-class performance, while implementing leadership development to drive and sustain business excellence, quality and high performance.

About FREEJ
FREEJ; the Middle East's first 3D animated series is the brainchild of Mohammed Saeed Harib who also directs the fifteen standalone episodes of fifteen minutes each, launched September 2006 on national television. FREEJ is the tale of four old national women living in a secluded neighborhood in modern day Dubai. The show's main characters; Um Saeed, Um Saloom, Um Allawi and Um Khammas try to live a peaceful life in the midst of the ever-expanding city around them, but the city's boom unveils new social issues every day that they would have to tackle solve in their own simple way. For those four old women, there is no issue too hard to crack with a good cup of coffee at Um Saeed's house.

FREEJ started of as a six-page study book in 1998 but it never materialised until 2003 when it was adopted by Dubai Media City. A small demo was created to test the concept and shortly after it was given the official go ahead by the Sheikh Mohammed Establishment for Young Business Leaders (SME) who took on the initial funding of the project. On September 2005, Lammtara Pictures was established to overlook the production and a team of almost 500 people was signed up to make this big dream a reality.

The show now in its second season, has won several awards including the Hamburg Animation Award and the SME Business Award. FREEJ was also voted the best UAE TV show for 2 years running and work on an animated feature is in the works.

FREEJ is a national dream that required a lot of effort and hard work from many directions to make it a reality and to give the people of this region and especially the UAE their first animated series.

For further information:

Tatweer / DUBAILAND® PR Agency
Aseel Nihad
Associate Account Manager
Jiwin Public Relations
A member of the Media Services Group
Phone: +971-4-3613584