Tatweer and Merlin Entertainments Group form regional strategic alliance to develop Legoland Theme Parks

Notes and media contacts

About Legoland

Legoland is a brand of interactive theme parks dedicated to families with children between the ages of 2 and 12. Each Park features more than 50 rides, shows and attractions geared towards interactive family fun. There are four LEGOLAND Parks in the world - Legoland Billund in Denmark, Legoland Windsor outside of London, Legoland California in the U.S. and Legoland Deutschland near Gunzburg, Germany. The Legoland theme parks are a part of Merlin Entertainments Group. For the most current information, visit http://www.Legoland.com.

About MERLIN ENTERTAINMENTS GROUP:

THE MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, which has seen the most successful and dynamic growth of any company in the sector over the last five years. The world's second biggest visitor attraction operator, Merlin operates 58 attractions and 6 hotels in 12 countries, and on 3 continents around the world. Merlin aims to deliver memorable and rewarding experiences to its 33 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 13000 employees. Merlin Entertainments operates the following attractions - Madame Tussauds, SEA LIFE, Legoland, The London Eye, Dungeons, Gardaland, Legoland Discovery Centres, Alton Towers, Warwick Castle, Thorpe Park, Chessington World of Adventures, Earth Explorer and The Pepsi Globe

About Dubailand

Dubailand, a member of Tatweer, is the world's largest tourism, leisure and entertainment destination, catering to the needs of the entire family. The unique 3 billion sq. ft. development has been designed to catalyze the position of Dubai as an international hub of family tourism, appealing to tourist segments across genders, age group, world regions and activity preferences. Dubailand is projected to attract millions of tourists annually from around the world.

The diverse projects under Dubailand include theme parks, eco-tourism projects, shopping malls, restaurants and residential units that are being developed by UAE, GCC and international investors.

A product of extraordinary vision, Dubailand(R) will be an attractive place to 'live, work and play' for the emirate's growing population, both as a leisure destination and an appropriate setting for business and entertainment development.

About Tatweer:

Launched in December 2005, Tatweer is one of the region's most dynamic enterprises and a member of Dubai Holding. Comprising market-leading brands, it oversees an ambitious business development plan.

Its current portfolio is divided into Energy & Healthcare, Tourism & Entertainment, and Industry & Real Estate offerings. Its entities include Dubai Healthcare City, the region's hub for world-class quality healthcare services; Mizin, one of the most advanced real estate companies in the region; Dubailand, one of the biggest leisure, entertainment and tourism destinations in the world including Universal City Dubailand, featuring Universal Studios Dubailand as its centerpiece; DreamWorks Dubailand, the first DreamWorks theme park in the world; Six Flags Dubailand, the first Six Flags theme park outside North America; 'Little Big Club', HIT Entertainment one of a kind project; Marvel Dubailand(R), the world's first 4.5 million sq ft Super Heroes theme park, 'The Tiger Woods Dubai', an exclusive golf community that will include the first Tiger Woods designed golf course; Dubai Industrial City, an industrial township to develop Dubai as a leading manufacturing hub; Bawadi, the world's leading hospitality and entertainment project hosting 51 luxury hotels and more than 60,000 hotel rooms; Dubai Energy, investing in regional and global energy opportunities and building a diversified investment portfolio; Dubai Mercantile Exchange, the first energy futures exchange in the Middle East set up in partnership with the New York Mercantile Exchange and Global Village, a premier family destination for culture, entertainment, cuisine and commerce.

Tatweer's entities continue to consolidate a group of life-improving industries in addition to pioneering joint venture initiatives with leading global conglomerates. They continuously strive for world-class performance, while implementing leadership development to drive and sustain business excellence, quality and high performance.


For further information
Agency:
Aseel Nihad
Associate Account Manager
Jiwin Public Relations
Phone: +971-4-3613584

Or

Ahmed Tajedeen
Director Marketing - DUBAILAND(R) Destination
Direct +971-4-368-00-12

Or

John Ussher
General Manager
Merlin Entertainments Group Limited and Legokand development
Phone: +1-604-882-5463