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The rebranding, being progressively rolled out during this year reiterates the airline's commitment to provide a strong business product on its current network of internal KSA routes and routes between KSA and Dubai as well as position it for imminent international expansion across the region.
"We are very excited to be participating in the Arabian Travel Market for the first time. It provides us with a unique opportunity to showcase our current achievements and update the travel industry, media and public on new and exciting developments.
"Business travel in the region is highly competitive. Customer expectations are becoming increasingly demanding and so Kayala, like many of its competitors is continually looking for USP's to be the preferred choice for premium cabin customers. Kayala is positioned as a business class product at business class fares with a twist.
One of the many unique advantages, particularly relevant in both Jeddah and Riyadh is that a Private Terminal is used, making the airport experience on arrival or departure both fast and personalized. On arrival, you can be off the plane, through customs & immigration and on your way within minutes."
said Ed Winter, CEO of National Air Services, the parent group of the airline.
Kayala currently operates 5 non stop flights a week between Dubai-Riyadh, 5 weekly between Dubai-Jeddah and 12 per week between Jeddah-Riyadh.
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Posted by Lara Lynn Golden, News Editor
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