Saturday, October 11 - 2008

Emaar Properties launches signature residences on May 10

Emaar Properties will roll out an exclusive roster of signature residences within its established master-planned communities on May 10, 2008.

  • United Arab Emirates: Thursday, May 08 - 2008 at 14:25
  • PRESS RELEASE


The Lakes.
The Lakes.

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The one-day special sale of premium residences within The Lakes, The Views, Downtown Burj Dubai and Dubai Marina will be on a first come, first serve basis with several financial institutions offering easy home finance options.

The portfolio of homes for sale includes villas, town houses and apartments that are set apart by their location, architectural elegance and easy access to amenities which includes the Deema townhouses with overlooking terraces in The Lakes; Tanaro apartments offering spectacular golf course views at The Views community; a selection of apartments within Downtown Burj Dubai; and a range of waterfront apartments at Dubai Marina.

Mr Saif Al Mansoori, Sales Director, Emaar Properties, said:

'Emaar's latest residential offerings appeal to a discerning clientele with a preference for world-class homes in established communities in Dubai. The Views, The Lakes, Downtown Burj Dubai and Dubai Marina offer a rich community life and access to varied lifestyle amenities.'



He added: 'These four projects are also some of the most preferred in Dubai for homes, given their central location, easy accessibility to and from Dubai's business centre and its entertainment hub. All four communities offer amenities such as community centres, retail outlets and health & fitness facilities that meet the lifestyle needs of residents.'

The Lakes and The Views are part of Emirates Living, Emaar's cluster of established communities. The Deema townhouses in The Lakes community are set amidst placid lakes and are in easy access of two world-class golf courses. The natural splendour of tranquil parks and waterways add to the quality of living. The Views, as the name indicates, offers spectacular views of the adjacent golf course. Tanaro is an in-demand residential tower that offers residents easy access to the Emaar Business Park commercial building cluster.

Downtown Burj Dubai, the flagship mega-project of Emaar Properties, anchors Burj Dubai, the world's tallest building and The Dubai Mall, one of the world's largest shopping and entertainment destinations, among other attractions. Customers can choose from a range of apartments located in elegantly designed residential projects, with several of the homes opening to views of Burj Dubai.

Dubai Marina is one of the first and largest waterfront projects in the region, and offers Riviera-styled living against the backdrop of Marina and the 11 km long boardwalk with a rich spread of retail outlets and restaurants. Emaar's residential projects in Dubai Marina build on the waterfront location and offer residents a rich array of amenities.




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Notes and media contacts

Potential customers can visit Downtown Living Sales Centre and Abu Dhabi Sales Centre on May 10 from 9am to 6pm. They can also call toll-free 800-EMAAR or 02-6429325 (Abu Dhabi Sales Centre) or log on to www.emaar.com for more details.

Emaar's residential communities are some of the most sought-after in Dubai, and the sale offers a unique opportunity for potential home-owners to be part of the vibrant Emaar communities.

About Emaar Properties PJSC:
Emaar Properties PJSC is one of the world's largest real estate companies and is rapidly evolving to become a global provider of premier lifestyles. Powered by its Vision 2010 to become one of the most valuable companies in the world, Emaar is charting a new course of growth with a two-pronged strategy of geographical expansion and business segmentation.

Emaar has highlighted its remarkable global growth by debuting on the Financial Times Global 500 ranking, which provides an annual snapshot of the world's largest companies. Emaar has been assigned A- and A3 ratings with stable outlook by Standard & Poor's and Moody's Investor Services, respectively.

Replicating its successful business model in Dubai, Emaar is extending its expertise in creating master-planned communities to international markets. Emaar is also developing new competencies in malls, hospitality & leisure, education, healthcare and finance, which have evolved from its integrated approach to customer service and property development.

Listed on the Dubai Financial Market, part of the Dow Jones Arabia Titans Index and certified to ISO9001:2000 for quality standards, Emaar is developing Burj Dubai, the world's tallest building and free-standing structure, and The Dubai Mall, one of the world's largest shopping and entertainment destinations. In Saudi Arabia, Emaar is developing the $26.6bn King Abdullah Economic City, the region's largest private sector-led project. Emaar's portfolio currently covers the following countries: the UAE, Saudi Arabia, Jordan, Syria, Lebanon, Morocco, Egypt, Turkey, Libya, Algeria, India, Pakistan, Indonesia, the US, the UK, France and Canada.

An award-winning developer, Emaar has strengthened its product sale competencies, market reach and best practices through strategic acquisitions and joint ventures. Emaar acquired John Laing Homes, America's second largest privately held home builder; Hamptons International, UK's premier realtor; and formed a joint venture with US-based Turner International to strengthen execution capabilities.

Emaar has joined hands with Giorgio Armani and Accor Hotels to strengthen its presence in hospitality, and will launch ten luxury Armani Hotels & Resorts world-wide and 100 Formule 1 budget hotels in India. The company is opening educational institutions and healthcare centres in South Asia, Middle East and North Africa and the Subcontinent. Emaar acquired Singapore-based leading education provider, Raffles Campus, to extend expertise to its educational institutions.

Emaar holds 30% equity in Dubai Bank, focused on retail and commercial banking. Emaar is also the largest shareholder in Amlak Finance, UAE's leading Islamic home financing company.

For further information, please contact:
Kelly Home / Nivine William
ASDA'A Public Relations
Exclusive Affiliate of Edelman PR Worldwide in Middle East & North Africa
Tel: (+971 4) 334 4550; Fax: (+971 4) 3344 556
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Thursday, May 08 - 2008 at 14:25 UAE local time (GMT+4)

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