AME Info breaks the one million reader barrier

Representing a year on year growth of 39% , the figures highlight the increased reliance on online news sites in the Middle East.

The total number of page impressions per month now exceeds 6.5 million, with an increasing number of GCC and wider Middle Eastern business readers relying on AME Info as one of their primary resources.

AME Info's Arabic website now commands 21% of its total figure, highlighting the importance the site places on Arabic language readers and the effort it has put into building this audience.

Rob Jones, Editorial Director for AME Info, said:

"We are thrilled with the result of the latest ABCe audit. We've focused strongly on building the AME Info brand and introducing new sections that are relevant to our core readership. The findings show that our efforts around daily news, press releases, video and Arabic have helped increase loyalty to AME Info."

The ABCe audit, the seventh undertaken by AME Info, arms advertisers and marketing managers with impartial information to help them decide where they will get the best return on their advertising spend.

ABCe ensures transparency, assuring advertisers that the reach and readership numbers presented have been independently verified. Companies place huge importance on being able to measure their marketing activities and the internet provides the most accurate method of doing this.

The ABC audit is a common measurement tool used by major publishers of print and online titles around the world.

AME Info's March 2008 ABCe audit returned a figure of 1,185,188 unique readers compared to 853,166 in March 2007.