Motivate Publishing commits wholly to BPA audit

Every magazine currently published by Motivate is audited or enrolled for audit by BPA Worldwide.

With a commitment of total transparency to advertisers, Motivate was one of the first publishers in the region to sign up for the audit process and of the titles currently registered with the BPA in the Middle East, 18 are from Motivate Publishing, representing around 20% of all publications under audit.

"Motivate Publishing have all of their magazine titles audited or applied for membership with BPA Worldwide. This move underscores Motivate's full commitment to transparency and best practice and sets a new level of standards as a model for other publishers in the UAE and GCC market," said Aspen Aman, BPA business development manager for the Middle East.

Emirates' award winning in-flight monthly magazine, Open Skies continues to reach new heights, posting a new audited circulation of 60,118 copies for the July-December 2007 period.

The phenomenal growth of the airline is reflected in the success of the magazine which has grown over 10% on the same circulation period last year.

Open Skies is distributed to Emirates passengers on board all First, Business and Economy class flights representing a combined readership of more than two million people.

Other figures recently released from BPA for the period of July-December 2007 include the bi-monthly Emirates TV & Radio Guide which has an audited circulation of 52,583 copies.

Additional Motivate titles will have their new round of audit figures released over the coming months.

What's On, the flagship magazine for Motivate Publishing, with a current audit statement of 48,307, Gulf Business, Business Traveller, Emirates Woman, Hello! and Society Dubai.

BPA Worldwide is the global industry resource for verified audience data and media knowledge.

BPA delivers consumer and business media audits of unsurpassed rigor, objectivity, accuracy, transparency and timeliness—audits that provide solid assurance for both media owners and media buyers.

With rich, in-depth information, BPA audits also provide advertisers, agencies and media owners with audience insights that they can turn into competitive advantage.