HSBC launches enhanced Visa Platinum Card proposition

The Card's new enriched programme is aimed to support the cardholders' increasingly active lifestyle and personality.

"Our premium cardholders are both value-conscious and brand-conscious. The premium customers are constantly seeking to derive higher value out of what they use, so that they end up getting more out of life. The enhanced offers and benefits, which are part of the new HSBC Platinum Credit Card, directly address these needs. The card is a ticket to experience life all over again,"

said Sangeeta Pendurkar, Regional Chief Marketing Officer, HSBC Middle East.

The enhanced product proposition will offer cardholders unrivalled benefits and rewards aimed to support their increasingly active lifestyle and personality.

Cardholders have access to premium tickets for worldwide sporting, concert and theatrical events. With time being such a constraint, the Card also provides for free valet parking at select locations such as malls and airports.

Supporting the cardholders' global lifestyle, travel rewards are inherent part of the Card's proposition.

Benefits include easy redemption of airline tickets, access to airport priority lounges around the UAE, meet and assist services as well as duty free vouchers.

Free Travel Insurance is also provided to cardholders.

Another significant value-add to the HSBC Platinum Credit Card is its association with the Air Miles Rewards Programme.

The more cardholders use their HSBC Platinum Credit Card, the more Air Miles they receive. Air Miles are easy to collect and can be redeemed for a wide choice of exciting rewards

Tie up with partners which offer exclusive discounts are also available. These span lifestyle products, leisure and entertainment and fine dining across the UAE and abroad.

"The premium cardholder contributes to more that 45% of the total card spend in this market and constitutes a significant share of our customer base. As market leaders in this category, we strive continuously to improve our proposition to ensure that we are differentiated and provide the best value to our customers".

"The HSBC Platinum Credit Card's free cinema ticket offers, much needed valet parking privileges and easy airline ticket redemption on any class, any airline, anywhere are sure to be a hit with our customers," concluded Sangeeta Pendurkar.