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'One Million Tree Campaign' joins hands with Zee Network to plant 25 trees at Mohammed Bin Rashid School for Boys
- United Arab Emirates: Monday, May 12 - 2008 at 16:02
- PRESS RELEASE
The 'One Million Tree Campaign' pledge of EEG has increased by 25 more indigenous trees that were donated to Mohammed Bin Rashid School through the effort of Real Media FZ LLC's programme 'Habitat - a unique, new prime time property and lifestyle show on Zee TV.
EEG Chairperson, Mrs. Al Marashi, said "EEG's One Million Tree campaign aims to increase sustainable green spaces in UAE's rapidly developing urban environment. The simple act of planting trees will not only help offset the carbon emissions but also provide green areas that will ensure a cleaner, greener future for the future generation. EEG is pleased to join hands with the Real Media - Zee Network to promulgate the cause of conservation and environmental responsibility."
Manoj Mathew, Vice President, Marketing & Corporate Communications, Real Media - Zee Network, "It is indeed a step forward to show our concern for the environment and protect the world we live in. On the 1st Anniversary of our Real Estate and Property Show - Habitat on Zee TV we decided to partner with Emirates Environmental Group for the 'one million tree campaign'. We have taken up such social activities through the year and will partner with various organizations and educational institutions with an objective to spread awareness for a healthier & greener environment. We would be extending our support by promoting the same on our television network and encouraging the people to think about a better tomorrow."
EEG is accredited to United Nations Convention to Combat Desertification (UNCCD) and United Nations Environmental Programme (UNEP) governing Council. Tree planting is a part of EEG's commitment to the UNEP's Billion Tree programme, wherein EEG had pledged 1.5 million indigenous trees to be planted in UAE in the year 2007. EEG surpassed its target and succeeded in planting more than 1,613,119 million indigenous trees.
The One Million Tree Campaign is continuing in the year 2008, as an ongoing commitment to UNEP and to the campaign to expand carbon sinks in the UAE.
So far EEG has brought together numerous corporate organisations and schools to plant trees for the latter that are committed to the cause of environmental protection and preservation.
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Notes and media contacts
The Emirates Environmental Group (EEG) is a voluntary, non-profit, non-government organization (NGO) devoted to protecting the environment through means of education, action programs and community involvement. EEG is actively encouraged and supported by concerned local and federal government agencies. It is the first environmental NGO in the world to be ISO 14001 certified and the only organization of its kind in the UAE with accredited status to the United Nations Convention to Combat Desertification (UNCCD). In 2005 EEG was awarded accredited status to the United Nations Environment Programme (UNEP)'s Governing Council. It is also a member of the Board of the United Nations Global Compact and is a focal point for the formation of local networks in the Arabian Gulf region. EEG is open to men and women of all nationalities, as well as to public and private organizations, academic establishments and international institutions. It is also a newly certified member of the IUCN.For more details, contact:
Tel: 04-3448622
Fax: 04-3448677
Real Media - Zee Network is a media and entertainment conglomerate which is the Middle East arm of the US$ 5 Billion Zee Network. Zee Network is a true blue Asian media powerhouse with a bouquet of over 24 television channels and is the only Asian network with 7 international beams. The network covers the entire spectrum of general entertainment, news, sports and movies. The network also has business interests in publishing, theme parks, multiplexes, gaming, film production and broadcast to name a few. Real Media spearheads the group's operation in Middle East, Northern Africa and Pakistan. Headquartered at the Dubai Media City, UAE the corporation is committed to pioneering media and entertainment in this region. The company takes great pride in its state-of-art infrastructure, human resource and leadership.
One Million Tree Campaign
In support of the United Nations Environment Program 'One Billion Tree Campaign,' EEG surpassed its target of overseeing the planting of more than 1 Million trees in 2007. Answering the renewed call of UN and under the aegis of UNEP, EEG has pledged to push forth the tree planting movement in UAE, throughout 2008.
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