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Damas introduces Allegra from Fope

  • United Arab Emirates: Wednesday, April 16 - 2008 at 09:24
  • PRESS RELEASE

Damas, the leading international jewellery retailer in the Middle East, presents Fope's stunning new collection - Allegra.

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  • Fope - Allegra collection.
    Fope - Allegra collection.
Recreating the ever joyous progression of clouds in the sky, it features an array of marvelous earrings, rings and necklaces expertly executed using the finest and most precious materials such as white, yellow and rose gold, along with diamonds, sapphires and rubies. The collection offers style conscious women bewitching options paying splendid tribute to one of nature's most abiding sights.

"As one of Italy's most progressive jewellers, Fope continues to delight its fans across the world with exciting new creations. This time it makes visual reference to moving clouds in pieces that highlight its signature weave pattern. I am positive that the Allegra collection will delight women everywhere for its beauty and versatility," said Tawhid Abdullah, Managing Director of Damas.

Fope has always enchanted jewellery lovers with its deep understanding of the contemporary woman. It comes up with creations that strike a perfect balance between light and heavy, simple and ostentatious. It is little wonder then that Fope's Allegra collection combines these admirable attributes with aplomb to unveil jewels that women can wear both to the boardroom and to a party.

Allegra's grandest creation is its necklace which encircles the wearer's neck in a slender white gold 'rope'. It arches from the back of the neck in two streams, to highlight the serene beauty of moving clouds that come in the form of handpicked diamond brilliants. The dazzle of diamonds enhances the sheen of the metal to marvelous effect to offer a piece to fall in love with.

The design theme is replicated with superlative results in its rose gold necklace displaying rubies, sapphires and diamonds in play of pinks in graduating shades. The warm presence of the rose gold is perfectly offset by the blushing row of rubies to remind you of a splendid evening sky.

Its stud earrings offer rich options for its lucky wearer's ears. They are studded with gems of the finest order in the same combination of white gold and diamonds and rose gold and rubies. They are complemented by rings that take its wearer on a walk in the clouds!

Fope is recognized for its innovative jewellery, one of its most recent successes being its 'Flex it' collection of bracelets which are flexible due to a unique patented technology of the brand. Its Allegra collection displays the Italian design house at its creative best in an array of jewels that pay ode to femininity's timeless expressions.

Discover Fope's alluring new Allegra collection at select Damas Les Exclusives boutiques across the UAE.
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About Damas

The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning UK, Italy, Libya, Turkey, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with about 400 sales points worldwide.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.
The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design.

For more information please contact:

The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305

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