HTC concludes technical training on mobility products for UAE, Kuwait and KSA sales personnel

The three-hour long training sessions focused on enhancing and updating product feature knowledge of the sales personnel, with an objective of making them well-equipped to effectively respond to consumer queries and subsequently boost sales of HTC devices.

Kevin Chen, General Manager, HTC Middle East, Africa and CIS, said: "It is imperative to conduct such training programs for the retail staff since they are the ones who are interacting with the customers directly and hence have to possess thorough knowledge of the products they are selling. These training sessions are aimed at providing sales personnel with comprehensive information about the technologies used in the devices and the distinct benefits of a particular phone to the user, so that they can make a stronger impact during the sale process."

The focused training program included special sessions on the new Touch Cruise, a stylish and compact mobile phone with GPS navigation solution Co Pilot 7 Live, which is expected to mainly attract the younger, tech savvy consumer segment. The Touch Cruise includes the innovative TouchFlo touch-screen technology, all powered by the Microsoft Windows Mobile 6 Professional operating system. Other features are Bluetooth and WiFi capability, a 3-megapixel autofocus camera, a digital compass, and an FM radio.

HTC's products are fast gaining popularity in the Middle East, especially because of their superior technology, unique styling and reliability. The company is renowned for backing up its products with excellent after-sales support, thus providing customers the complete HTC experience of high quality and service.

"Channel education through initiatives such as product sales training enables our distributors and partners to significantly enhance their customer service levels and sales. We want everyone involved in the HTC marketing and selling processes to be convinced that the products they offer truly provide the best value at the best cost," said Chen.

HTC has conducted similar product sales training sessions in the past and has received overwhelmingly positive response from participating distributors and partners.

HTC's innovative products and services have helped it gain recognition from reputable bodies such as Business Week, which rated HTC as one of the top two best performing technology companies in Asia in 2007 and previously ranked the company third in its global listing in 2006. The mobility manufacturer developed the world's first colour palm-size PC, the first Microsoft Windows Mobile- based Pocket PC, the first Microsoft- powered Smartphone, and the first Microsoft system- based 3G phone, and continues to introduce feature-rich smart phones and personal digital assistants.