Egypt Yellow Pages launches bilingual mobile directory and advertising portal

Seen as a major leap forward in the mobile directory and advertising space in Egypt and the Middle East, Egypt Yellow Pages' very popular YellowPages.com.eg website is now accessible by virtually any mobile device in Egypt and around the world that has the ability to access the Internet.

Already a strategic partner with Nokia worldwide, Egypt Yellow Pages' Mobile Portal now allows any other Internet ready mobile device access to the YellowPages.com.eg database in a very attractive 'mobile friendly' user interface in both Arabic and English.

'What makes the release of Mobile Yellow Pages so exciting, is that we now have the ability to deliver targeted Mobile Advertising directly and exclusively to mobile devices though our proprietary ad serving technology,' explained Marc Lambert, Regional Managing Director of Egypt Yellow Pages.

'We are no stranger to delivering Yellow Pages content to mobile devices.' Mr. Lambert continued, 'We have been doing it since 2006, that is when we signed a worldwide agreement with Nokia to make the YellowPages.com.eg database available to millions of Nokia devices around the world. Since then, we have acquired not only an expertise in the mobile directory space, but our customers have come to trust our ability to deliver their content electronically regardless of the platform.'

To see the Yellow Pages Mobile portal, simply enter the YellowPages.com.eg url in the address line of your mobile browser and launch it. Egypt Yellow Pages web servers identify that the user is accessing from a mobile device and automatically directs the user to the Mobile Yellow Pages Portal.