Bose exhibits at Cityscape - Abu Dhabi 2008

Bose Corporation's strong commitment to research fuels its fundamental goal: to develop breakthrough products and technologies that improve peoples' lives.

The Bose approach to designing speakers and systems is based on the belief that audio products exist to provide music for everyone, everywhere, and that sound - not equipment - is the ultimate benefit. Bose products offer a greater range of benefits over competitors: they are elegant, easy to use, deliver high performance and are virtually invisible.

'This year, by virtue of our participation at Cityscape - Abu Dhabi, we hope to augment our presence in the region's burgeoning real estate market, by positioning Bose as the industry's premium audio equipment supplier of choice', stated John Dodson, General Manager, Bose Corporation - Middle East & Africa.

Building on its many noteworthy successes in the Middle East, Africa and CAR countries, Bose aims to garner interest in its products and services at the exhibition among visitors and industry professionals who appreciate the value that quality sound could bring to their premium developments across various applications - in-room entertainment, public spaces of various kinds etc.

'Our regional office based in Dubai, UAE, offers an array of custom audio system design and other specialized services in concert with our local partners around the region, whose wherewithal helps facilitate the commissioning and maintenance of the equipment', added John.

With the introduction of several new products in both commercial audio and home entertainment, Bose is poised to seize the potential presented by the real estate boom, and hopes to use its presence at Cityscape - Abu Dhabi, 2008 (Stand CA60), to scour for new opportunities with its products and services.

True to its commitment of creating products that embody the hallmarks of performance, elegance and simplicity, Bose introduced the Lifestyle® 48 series IV Home Entertainment System, featuring the Company's award-winning Jewel Cube® speakers measuring only 4 ½ inches in height. Also featured are the patented technologies of ADAPTiQ® audio calibration system allowing greater freedom of speaker placement - without need for tonal adjustments, uMusic® intelligent playback system offering 340 hours of music storage from CDs, and Bose® link technology that allows use of compatible Bose expansion products with a single Lifestyle system in as many as 14 additional rooms - even outdoors. The Lifestyle 48 series IV Home Entertainment System now offers the added benefit of HDMI interface support via the included VS-2 video enhancer accessory.

Continuing on its path of innovative sound engineering, Bose has introduced the latest additions to the FreeSpace® loudspeaker family in its commercial audio domain, bringing in a new level of performance and ease of installation. The surface mount loudspeakers can be installed either horizontally or vertically, each with either pitch or yaw adjustments. An innovative thumbwheel, accessible from the front of the loudspeaker, allows transformer tap settings to be adjusted before, during or after the installation without the use of tools.

Bose® FreeSpace® DS 16S and DS 16SE loudspeakers are sleek contemporary style looking speakers which add elegance to the environment, and enhance the customer experience by reproducing music with notable presence and detail. Installed with Bose proprietary Articulated Array® design, these speakers feature an elegant look that is well suited to any décor.

High fidelity sound, unparalleled performance, elegant design, installer friendly features backed by a Bose 5-year Limited Warranty, makes the Bose FreeSpace DS series loudspeaker family the practical solution for both residential and business distributed music environments.

What we are hoping to achieve at Cityscape - Abu Dhabi, 2008:

Our objective is to be visible to the leading developers, consultants, contractors, architects and designers who are pioneering prestigious projects in the region. Any project has various formats - residential, commercial, mixed-use, etc, and sound in each of those environments assumes its own unique importance. Sound is part of our lives and thus the end-user in these premium projects need/want and desire premium quality sound. We, at Bose, specialize in providing premium quality sound for various applications across various types of projects.

We intend to communicate with these developers, and understand first hand, what their needs are with the changing technological times and lifestyles of the discerning customers who they are targeting. We intend to make them understand how they can plan for sound within the framework of performance, elegance and simplicity that are the hallmarks of all Bose products, while ensuring great value for money to ensure that their prospective customers further see value addition in what they are buying as their dream home or office.

What our expectations are from the event:

We expect that the developer, consultant, contractor, architect and designer fraternity will become more aware of what we do and what value we can bring to the table for them and their customers. We expect to educate them about our products and services across various applications, and audition some of those products for them in a 'simulated environment' which may be familiar to them. Our endeavor would be to forge relationships during the event, relationships which could then be built further, post-event. By virtue of our participation as a Headline Sponsor at the Real Estate awards show, we hope to create exposure for the Bose brand among a discerning audience of invitees.

The importance of being present at this and other Cityscape events:

Being a first for us by means of our participation at Cityscape - Abu Dhabi 2008, we are optimistic about accomplishing our objectives. Future participation will depend on the results of our analyses, subsequent to the event's completion.