CT&F exports industry of Brazil worth Dhs 1.975 bn marks its presence in the Middle East

In 2006, the appreciation of the real in relation to the dollar drove CT&F imports up 26.8% in comparison with the previous year, to total Dhs1.372bn. Despite the unfavorable exchange rate, the trade balance continues positive at Dhs602.7m.

In its fifth consecutive participation in the Beautyworld Middle East, to be held from May 18-20 at the Dubai International Convention and Exhibition Centre, the Brazilian beauty industry will be presenting products that combine technological innovation and sustainable practices.

Investing heavily and steadily in research and development, ABIHPEC stated that 30% of gross sales of the CT&F (cosmetic, toiletry and fragrance) industry in Brazil were generated by products exported in the last two years.

'Although ABIHPEC export project is relatively recent (it began in 2001), it already targets 135 countries worldwide, including many Middle Eastern, such as the UAE, Saudi Arabia, Egypt, Iran, Iraq, Lebanon, Jordan, Syrian, Qatar, Yemen and Turkey', said Eckhard Pruy, CEO of Epoc Messe Frankfurt.

'About 70 thousand new cosmetics are launched every year on the Brazilian market, companies use the special properties of active ingredients found in the country's rich flora, especially from the Amazon region, as a source of inspiration and of raw materials to make cosmetics,'

Ms. Andrea Werner, Senior Show Manager of Beautyworld Middle East

Cupuassu, for example, has a moisturizing power 240% greater than lanolin and also helps protect the hair fiber. Brazil nut, on the other hand, is rich in oleic acid, vitamins and proteins, and goes into making products ideal for guarding against aging. Assai has energetic active principles and its high concentration of anthocyanins (a pigment that prevents against cell degeneration) acts as a skin moisturizer and a softener.

'Brazilian cosmetics have an important commitment to the tripod of sustainability. Our industry is engaged in being ecologically correct, economically feasible and socially fair. The positive response of the international market is proof that we are heading in the right direction,' concludes Joao Carlos Basilio da Silva, President of ABIHPEC.

Brazil will be represented by many companies, such as, Betulla, Bonyplus, Force News, GUF Cosmeticos, Kanechom, L'acqua di Fiori, Nazca, Never, Nunnat Cosmetics, Phytophilo, Quasar Esthétique, Sther Cosméticos, Amazônia Natural, and many more. Under the coordination of ABIHPEC and with the support of APEX-Brasil (Brazilian Trade and Investment Promotion Agency), the companies will be exhibiting its products in Hall 2 at the Dubai International Convention and Exhibition Centre.

One of the highlights presented at this edition of the show is the Brazilian Lifestyle Lounge, a special area that will feature some of the most important elements of the Brazilian identity such as music, coffee, fashion and handicraft. Developed to host VIP guests, the area intends to promote a sample of the Brazilian well-being concept, besides presenting other successful export projects in the country

Beautyworld Middle East, which runs alongside Wellness and Spas, is the region's most popular cosmetic and personal care exhibition, now in its 13th year. It will host 850 exhibitors representing 1,650 brands from 50 countries. There will also be 31 country pavilions participating. It opens its doors this year from May 18-20, 2008 at the Dubai International Convention and Exhibition Centre. 15,000 trade visits are expected from 100 countries.