Marketing Pivot signing ceremony for project launch on 'Emergence of UAE Women as an Economic Force'

The initiative 'EMPOWER' and the research project titled , 'The Emergence of UAE Women as an Economic Force' is a unique initiative for the region which will be conducted under the active guidance and patronage of HE Sheikha Lubna Al Qasimi.

It is to be a well documented and intricately researched work, which will boldly underline the immense progress that Emirati women have made in a short span of time since UAE's formation.

The publication will showcase the thought process of the visionary leadership of UAE in encouraging women to actively participate and achieve distinction in various fields of daily life.

This publication will creatively outline the profiles of women in various spheres starting from the members of the Royal Family, Ministers, Public & Private entities, Sports, Arts to the emerging talent and leadership.

The project is a tribute to the women of UAE and is a non commercial venture. One of the primary goals of the project is to familiarize and educate the international public at large about the achievements and the role the UAE women play in society.

The publication will be distributed among major libraries, leading Women's organizations, Universities and NGOs across the globe through the UAE Embassies & Consulates.

Another interesting facet is that HE Sheikha Lubna wants it to be used as a presentation material by the members of the UAE government to their counterparts globally.

'The emergence of UAE Women as an Economic Force' will be a coming together of UAE talent at each stage of its research and compilation, as it will involve UAE women in the layout, design, photography and surveys as well.

" This work will most certainly provide inspiration to women, to look into the future and see themselves as valuable contributors in the international community. It will also provide a basis for further detailed study on the subject of UAE Women, an area still largely unexplored.' Nazneen Shafi, Managing Director of Marketing Pivot FZ LLC.

The information will be available online as well, making it accessible through all the search engines which will be updated annually.
It will also contain some interesting interviews from the perspective of Emirati men on the topic of women in profession & business.

The project will be executed in collaboration with the government entities and its several departments.

To highlight the emerging talents, the Emirati women students will be assisting in its various stages of completion through graphic designing, data collection, surveys, interviews, distribution and web designing.