Canon ME nurtures local talent at Gulf Photo Plus

The world's number one imaging technology brand and five-time GPP sponsor says record interest levels has made this years' event its most successful sponsorship.

Almost 400 photography enthusiasts and students availed of Canon's check and clean services provided by expert digital SLR technicians and engineers.

Canon professionals were also on hand to carry out minor repairs as well as provide expert advice on maintaining equipment and getting the most out of it.

In addition, more than 250 Gulf Photo Plus participants took advantage of the Eur600,000 worth of Canon equipment that was made available for use throughout the event.

Participants were loaned various pieces of state-of-the-art Canon equipment to experience a range of lenses ideal for a variety of subject matters such as photo journalism, portrait shots, sports and fashion photography.

"Canon Middle East is committed to supporting photography in the region and making it accessible to all. Gulf Photo Plus is an ideal platform to bring international talent to the Middle East and provide local talent with the opportunity to learn from the world's best. As a world leader of imaging technology Canon is at the forefront of photographic innovation and aims to share its expertise with talent in communities across the world,"

said Hendrik Verbrugghe, Head of Marketing, Canon.

This year, GPP brought 14 top international photographers to the Middle East and provided six full days of hands-on tutorials along with more than 50 workshops and lectures catering to all levels of photographic experience.

Canon was this year's official event printer and sponsor of video / movie weekend workshop and sponsor of the "Best Student" competition.

Canon corporate philosophy is based on "Kyosei", which means living and working for the common good.

It serves to reinforce Canon commitment to building a brand that customers can trust. For over 70 years, Canon delivered leading edge imaging technologies.

From image capture, manipulation and management to image printing, transmission and sharing, Canon has a history of pioneering new developments that keep the industry constantly moving.