Damas unveils Basel Fair's glittering Io Si collection

The highly popular brand, which is part of the Italian quartet of the DIT Group (the other three being Stefan Hafner, Roberta Porrati and La Nouvelle) is distinguished for the rare and exemplary vision it brings to its craft, offering the sophisticated, fashionable woman one-off jewels of marvel.

Its collections of pendants, earrings and rings are a visual treat combining coloured combinations of precious stones such as diamonds, pink, yellow and orange sapphires, green zavorites and amethysts in rose, yellow and white gold settings.

Tawfiq Abdullah, Chairman of Damas Jewellery, said: "Io Si's jewels exude a strong, sculptured artistry that's both eye-catching and exotic. Its ring collection is particularly noted for its 'reflected equilibrium' where the lower part reproduces in the miniature the distinctive forms of the upper section of the jewel. It's a brand that brilliantly exemplifies the land of its origin, Italy for its highly artistic and glamorous creations".

Io Si has always delighted in surprising its wearer all over the world with jewels that stand out for their visionary and one-off touch. In the hands of its designers gold and precious stones undergo unusual transformation and daring blends of tradition and modern, past and future. Among the 14 collections presented at Basel are the following:

Baccarat
Inspired by the deepest and darkest red rose in history - the celebrated Baccara, which is called the Black Rose - this collection offers rings, pendants and earrings featuring the bloom in a highly artistic interpretation.

Its centre of attraction is easily its ring, sculpted to stand on its end with the pattern of its base reproducing an exact likeness of the upper section of the ring.

In Baccarat's jewels you'll find an exciting version of the traditional rose in white and yellow gold settings with diamonds and sapphires teaming for attention.

Flora
Impressionist paintings have been the source of much inspiration the world over for artists. Its floral themes form the subject for the Flora collection of Io Si. In its creations, subtle shades of pink, azure blue and yellow are highlighted by bright strokes of green and purple.

The smooth contours are achieved by the use of butterfly, quatrefoil and trefoil shapes in earrings and tennis bracelets, which the wearer can convert into necklaces by the addition of extensions and chains.

The rings and pendants tout spherical form bursting with bloom.

Fedra
To gaze at a Fedra ring is to be stunned by its beauty where a new classic emerges in 'strokes' of metal tastefully decorated with the most precious gems such as diamonds, pearls, pink sapphires and briolette-cut amethysts in rose and white gold settings. You would never guess that rings could be designed this way too!

Dionea
Fashion turns muse in this collection with unusual blends of gold and precious stones. Blue sapphires and diamonds are set in contrasting gold while pink sapphires are set in white gold to achieve a striking effect on the viewer. Petal forms are curving and endearing, coming together to form blossoms.

Pervinca
Io Si chooses the periwinkle flower as the protagonist of its collection to match the predominant colour of fashion today, accessing violet diamonds, rose diamonds and mauve sapphires with pearls and semi-precious stones to offer rings, earrings and necklaces that are rich and defined.

Sweetness
As a collection that brings several elements together, such as romance, playfulness and glamour, the Sweetness collection stands out for its high originality of design and use of materials such as black diamonds, pink coral, cabochon, brown diamonds and turquoise boules. Its pendant has flexible, moving elements which can be worn with a long chain or as a little choker too as a tattoo.

Rinascimento
Italian for rebirth, Rinascimento revisits the acanthus leaf, one of the most classic ornaments of art. Here its transformed into pendants, earrings and rings of pure excitement with tapestry effects and even fringes set entirely with white diamonds.

Marvel at Io Si's Basel collections at all Damas Les Exclusive Boutiques in the UAE.