Global skin care product sales to exceed Dhs164bn by 2010

Beautyworld Middle East, the most successful event of its kind in the entire Middle East, is cashing in on this global trend as more international skin care manufacturers eye the region.

"Skin care products form the second largest segment in the cosmetics and toiletries industry, after hair care products and the global skin care products industry is experiencing exponential growth, driven by the increased consumer demand for anti-aging, skin whitening, other medicated range of creams, lotions and cleansers," remarked Eckhard Pruy, CEO of Epoc Messe Frankfurt, organizers of Beautyworld Middle East.

Pollution, aging and an increasing awareness about skin care are key factors stimulating industry growth.

Increasing attention to personal appearance and the emphasis on personal grooming constitutes a major factor driving sales in the worldwide skin care products market.

While women constitute a major category for manufacturers of skin care products, there is a significantly higher uptake of skin care products among male consumers than in the past.

"It is safe to say that the skin care market has made a transition from the traditional skin treatment regime to incorporate sophisticated products for cleansing and sun protection," said Andrea Werner, Senior Show Manager of Beautyworld Middle East.

Beautyworld Middle East will showcase premium natural and organic skin care products, clinics on skin care basics, skin care tips and other information to help professionals.

Beautyworld Middle East will showcase skin care products, hair care products, professional care products hygiene products and toiletries, beauty accessories, perfumery, make-up and nail varnish, nail care products, packaging, raw materials, equipment and furniture, business services, trade associations, public institutions and media.

Some of the companies exhibiting this year are: Mades Cosmetics,a succesfull company based in Netherlands will be introducing its 2008 collection on Skin Care, Body Care, Bath Care and Hair Care products.

Inspired by upcoming trends they have introduced differenct ranges: Fruitastic, Upperclass, Stackable Body Care, and Pure Flower.

In addition to these ranges they will introduce their new gift series, called Memories, La Plus Belle, and many more.

Natural Laboratories a leading company in the organic cosmetic industry in the Middle East, with a factory located in Lebanon.

Its products are formulated with the best quality components, natural preparations and modern cosmetic technology.

All products are tested in French laboratories and clinics by dermatologists, to suit the most sensitive skins.

This specaily engineered range of product - Beesline, is a wide range of fresh, natural cosmeceuticals that prevents and treats skin and hair problems, which are sold mostly at pharmacies. And will be on display at the Beauty World Middle East in 2008.

Another prominient exhibitor OFI Spa, one of Europe's leading creators and producers of skin-cosmetics and dietary food supplements is bringing it active experience of over sixty years' to the Middle East.

Its products are wholly in tune with the market, satisfying the innermost needs of the end user within the delicate world of personal care, appearance and health.

Cosmetics and fragrance manufacturers from around the world will be heading for Dubai next week (May 18th to 20th) to participate in the Beautyworld Middle East exhibition in a bid to target the affluent Gulf states which boast one of the highest per capita consumption of cosmetics and fragrances in the world.

Highlights of this year's Beautyworld Middle East and Wellness and Spas exhibition area is a fashion show and competitions that are much anticipated by regular visitors to the show.

The Beautyworld make-up competition in 2008 will be brought to you by Visign & Visign Pro.

The competitions will take place under two categories - Fantasy Make-up and Glamour Make-up, and will be judged by an international judging panel.

Walk of Beauty by Kadus is the beauty and fashion event to showcase the very best that the region has to offer.

This area of the exhibition received wide support last year.

This event provided a platform for not only the leaders in their respective fields to show case their talents, but also of the emerging talent within the region.

Beautyworld Middle East Nail Competition, presented by OPI, is an opportunity for all qualified nail technicians in the Middle East to showcase their talents, creative flair and imaginative nail art in a professional competition.

The Nail Competition has become an integral component of the Beautyworld Middle East exhibition after the inaugural competition in 1996 received tremendous response and support from the beauty and cosmetics industry, said Ms. Werner.

Beautyworld Middle East, which runs alongside Wellness and Spas, is the region's most popular cosmetic and personal care exhibition, now in its 13th year.

It will host 850 exhibitors representing 1,650 brands from 50 countries. There will also be 31 country pavilions participating.

It opens its doors this year from May 18-20, 2008 at the Dubai International Convention and Exhibition Centre, with an expected visitor attendance of 15,000 from 100 countries.