BenQ rolls out ultra-bright 'lights-on' SP870 projector in the Middle East

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With three recently-released models in the 4000+ ANSI lumen category (SP820, SP831 and SP870) and several others lined up for 2008, BenQ is firmly committed to meeting the fast-growing regional demand in the high-brightness segment.

The BenQ SP870 distinguishes itself from other conventional projectors by offering an unprecedented high brightness level at 5000 ANSI lumens that facilitates bright-room viewing.

'Our key to success has always been product innovation and technology that facilitates user convenience. The market is rapidly moving toward high-brightness projection and as always, BenQ will deliver the best featured models and support to help ProAV dealers fulfill the latest consumer needs,'

said Manish Bakshi, General Manager, BenQ Middle East and Africa.

'High lumen output is a very important specification for many applications, but the right engineering to optimize that output is equally essential,' said Bakshi. 'With 13 years of expertise in projector engineering, BenQ has incorporated the best technologies into our SP Series for presentations that are unmatched in color accuracy, clarity and convenience features, even in fully-lit settings.'

BenQ aims to set new industry standards with models that are perfectly tailored for the corporates. All models are light-weight, convenient to carry, are perfectly priced and incorporate premium features such as BrilliantColor Technology (SP870), Hollywood Quality Video (HQV) processing (SP831) and Split-Screen functionality (SP831).

Equipped with high lumen output, XGA (1024x768) resolution and an outstanding 2000:1 contrast ratio, the projector renders fine details such as text, data, spreadsheets and charts with razor-sharp clarity and perfect color - a priority for business, education and government applications. The company claims that audiences will also appreciate the projectors' extreme lights-on brightness that facilitates note-taking, movement and multiple activities.

The BenQ SP870 is a perfect presentation partner,' said Bakshi. 'With the amazing features, this high-end business projector is ideal for lecture halls, auditoriums, corporate boardrooms, museums and commercial venues & public display areas. Now users will no longer have to switch off lights when delivering presentations, thus maintaining a fully lit environment for taking notes or reading through documents.'

Convenient features such as Presentation Timer, Quick Auto Source (the industry's fastest source detection), 30-second Quick Cooling, Lamp Care, Wall Color Correction and Blackboard Mode allow users to focus on a perfect presentation instead of fumbling with setup. User operation is further enhanced with the SP870's Wired Remote and 12V Trigger. The smart Wired Remote enables confident control of the SP870 without unexpectedly interfering with other projectors or devices in the same room - an essential feature for large auditoriums that house several projectors, screens, and other supporting devices. The 12V Trigger enables seamless integration of external devices like motorized screen.

The SP870 further elevates high-brightness pleasure with 3D Colour Management. Users can dictate complete colour customization by independently adjusting hues, gain and saturation levels. If a scene contains an apple, a blueberry, a banana and green grapes, users can intensify the apple's red hue without affecting the colours of other fruits.

Other highlights are Password Function and Panel Keypad Lock that provide peace of mind and security. Auto-Off and a filter-free design reduce power consumption and costs associated with filter replacement and cleaning, which appeal to customers sensitive to total cost of ownership. Also HDCP and HDTV compatibility, numerous preset modes and Windows Vista Basic certification expand the machine's versatility. Weighing just 4.9kg, the SP870 is portable and convenient to use and as much as 70% lighter than competitor models in the same lumen category.

'The latest SP870 is a unique example of our continuous effort to innovate and improve. With out other products being a huge success in the Mideast market, I am sure the product would be very well accepted in the Middle East as well,' concluded Bakshi.