DWTC selects Etisalat BlackBerry service

With this, DWTC joins a growing and diverse base of more than 40,000 business users who continue to enjoy connectivity while on the move.

DWTC selected Etisalat BlackBerry solution after an extensive review, to support its multi-dimensional business activities in venues, events and real estate management.

The dynamic and fast paced nature of these businesses means that the Etisalat BlackBerry service will be a great tool in providing access to information while on the move in addition to allowing users to be wirelessly synchronised with their desktops back in the office.

Etisalat will deploy the service in DWTC and provide users with a diverse range of handsets so that they can exploit the key BlackBerry features of security, management and administration, push access to data and ease of deployment, in addition to varied applications.

The service comes with the additional advantage of Etisalat's extensive network covering the entire UAE.

"Etisalat's BlackBerry Service proves to be an ideal solution for our staff to stay connected virtually anywhere," commented Maryam Al Bannai, Senior Vice President of Corporate Support Services at DWTC. "With this service, we are able to perform daily operations remotely and yet achieve the same optimum results across our service offerings and business streams," she added.

The service will be supported by the BlackBerry Enterprise Solution (BES) which will allow mobile users to access communications and information wirelessly.

BlackBerry Enterprise Service seamlessly integrates with Microsoft Exchange, Novell GroupWise and IBM Lotus Domino and works with existing enterprise systems to enable secure, push-based wireless access to email and other corporate data.

DWTC employees travelling abroad will also be able to capitalise on Etisalat's leading, international wide area wireless data coverage.

The service will also enable users who are abroad to get connected to wireless e-mail, Internet access and other mobile applications through data services with 266 roaming partners in more than 101 countries.

"We are extremely pleased that DWTC has selected the BlackBerry service from Etisalat," said Abdulla Ebrahim Al Ahmed, Director-Enterprise Sales, Enterprise Solutions, Etisalat. "Etisalat has built up a considerable level of experience in understanding customer requirements in addition to deploying and supporting the BlackBerry service across a diverse customer base and this expertise was clearly recognised by DWTC.

"We believe the service will be a tremendous asset to DWTC and will help the company maintain its competitive advantage as a leading player in Dubai's efforts to position itself as a global financial and commercial hub".

Mr. Essa Al Haddad, Etisalat's Chief Marketing Officer, stated that Etisalat has the largest BlackBerry subscriber base of any carrier within the Middle East and African regions. Al Haddad, commenting on the explosive growth of Etisalat's BlackBerry service declared, "Launching Etisalat's BlackBerry service represented a milestone for the region's business professionals. Now, with Etisalat's BlackBerry service, Business people have increased flexibility and enhanced creativity while being given more time to enjoy their lives in ways never possible before".

"Etisalat is proud to bring the Etisalat BlackBerry service, with its promise of increased freedom and enhanced profitability, to more than 40,000 Etisalat subscribes.

Not only Etisalat was the first to bring BlackBerry to the market, but also Etisalat can boast that since May 15 2006, the day Etisalat launched BlackBerry, we have never lost a single message due to network failure. Frankly, our Etisalat BlackBerry service is the world's best" he added.