Interactive ads for UAE cinemas
United Arab Emirates: Monday, May 19 - 2008 at 07:33
BrandPlay and CineStar Cinemas have joined forces with cinema advertiser Motivate Val Morgan to offer interactive dynamic cinema lobby advertising. It will see motion-sensitive ad panels on the floors and walls of CineStar cinemas, which they believe will be more engaging for customers. Units will be initially located at CineStar's in Deira City Centre, Mall of the Emirates and Marina Mall in Abu Dhabi, followed by a new cinema in Mirdif next year.
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StaffMonday, May 19 - 2008 at 07:33 UAE local time (GMT+4)
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