Grass Roots announces Mystery Shopping recruitment drive

Grass Roots needs to expand its base of mystery shoppers to meet an increased demand from Middle East businesses for customer service measurement.

Grass Roots has invested in a new online programme for use by mystery shoppers, the new software is now live.

The Grass Roots Group has also launched new company websites, for both this region and internationally.

Grass Roots is a leading provider of Mystery Shopping services across the globe.

The company uses mystery shoppers to provide evaluation services for businesses to give them objective and actionable data they need to improve staff performance and increase customer loyalty.

With a worldwide panel of over 100,000 shoppers, Grass Roots provides insights on employee/customer interactions that help companies improve business performance.

"Mystery Shopping provides an accurate picture of the customer experience, using real people in real situations to report their experience. We are inviting people of all backgrounds and nationalities representative of the region's demographic characteristics to join our programme. We have had a thriving Mystery Shopping programme for the two years we have been active in the region and we are now developing this even more. We expect our shopper count to continue to grow rapidly, with hundreds of shoppers from across the region joining our team each month."

said Jason De Winne, General Manager of Grass Roots Middle East and North Africa.

Using mystery shoppers, Grass Roots recently conducted a survey on the UAE retail sector which found that one in three customers would not return to, or recommend the outlet they visited due to the bad customer service they received.

The report, 'Are You Being Served? UAE', found that the UAE retail sector was failing customers due to lack of intelligent service, customers were particularly disappointed by with lack of initiative and poor product knowledge.

"Our survey has found that UAE retailers are falling short in customer service provision with as many as 38% of shoppers choosing not to return. Mystery Shopping gives businesses the opportunity to recognize these failures and redress the balance and will benefit any business that needs to monitor and measure service performance and improve customer retention." adds Jason.

Grass Roots has invested in improved and advanced technology for its online Mystery Shopping programme.

The new programme will provide shoppers with greater ease and accessibility to assignments.

For clients, this translates to faster turnaround times, rapid information delivery and more efficient evaluation of customer service.

Grass Roots has also launched a new company website, more attractive and easier to navigate to encourage greater interactivity with both shoppers and clients.