Mobily is first in-game advertiser in ME
Saudi Arabia: Tuesday, May 20 - 2008 at 08:23
Etihad Etisalat (Mobily) has entered the electronic games industry as an advertising partner in popular games. In cooperation with Microsoft's electronic in-game pioneer, Massive Inc., Mobily is aiming to target teenagers by introducing its services and products to that market via in-games.
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Jeff Florian, Senior ReporterTuesday, May 20 - 2008 at 08:23 UAE local time (GMT+4)
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