Mazda reaches out to the youth
- Oman: Saturday, May 17 - 2008 at 10:34
- PRESS RELEASE
In the second leg of the road show this summer, Mazda hit the streets in full steam and headed for the colleges across the city.
The road show generated a fabulous response. Apart from the display, there were several interactive games held, which was a crowd puller. As part of the road show, Mazda offered students special offers on purchase of a Mazda car along with several additional benefits. One of the special offers was free petrol with the purchase of every Mazda3 or Mazda6.
To generate fervour, there were several banners and posters put up all around the colleges. "Mazda has always been known as a vibrant, youth oriented car. Since they are our primary target audience, we thought it would be best if we reach out to them. The response that we have received is overwhelming and this just reassures us of the popularity of the car among the youth," said an excited Annurag Chawla, Head of Marketing & Communications, Towell Auto Centre.
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