75.5% of Pay TV viewers in Egypt use black market connections for the service

The low cost of such a practice, has resulted in a quite high use of Pay TV services in the urban areas in Egypt with 43.2% of households having Pay TV access.

A new major survey, 'Egypt Media Survey 2008' was concluded and released by the Arab Advisors Group on May 20, 2008.

The 74-page report, which has 101 detailed exhibits, provides the results of a major comprehensive survey of the media usage patterns and habits of the population across the Egyptian governorates of Greater Cairo, Alexandria, Dakahlia, Gharbia, Sohaj and Minya.

The survey fieldwork was conducted during March and April 2008.

'Our survey has revealed that the peak TV viewing time in Egypt is between 9 PM and midnight'.

Mr. Issa Goussous, Arab Advisors analyst, noted. '63.5% of TV viewers reported watching TV at this time interval. 43.5% of TV viewers also reported watching TV between 5 and 9 PM. There are certainly gender differences with 32.6% of female TV viewers reporting watching TV between noon and 5 PM, compared with only 17% of male viewers watching TV at these times.'

Arab Advisors Group's major analytical survey of Egypt's main cities was scientifically done. The survey involved face-to-face interviews with 700 respondents from different households in Greater Cairo, Alexandria, Dakahlia, Gharbia, Sohaj and Minya selected randomly in a manner proportionate to the population distribution according to official figures.

Respondents were 15 years old and older. This random survey is of Egyptian households and represents the urban population in Egypt.

This survey provides deep insights into the media consumption patterns in Egypt.

The random survey has a 99% confidence level with a less than 5% margin of error.

In surveying households for their telecom and media consumption patterns, Arab Advisors Group always relies on the personal face to face interviews as it guarantees optimal representation and accuracy.