naseba announces the second annual CFO Strategies Middle East 2008 in Dubai

Following a first successful edition focusing on the evolving role of the CFOs in the region, the forum takes a step further in 2008 by focusing on the changing pressures on the CFOs as their role extends.

The forum will address the best practices in innovation, transformation and sustainability of the finance function and explore the strategies involved in improving corporate performance, minimizing risk and achieving exceptional growth.

Shireen Atassi, General Manager of Procu FZ LLC, a partner of BasWare and keynote sponsor of the second annual CFO Strategies Middle East, explains:

"For years CFOs and other financial executives focused on cost-savings as the ultimate goal in supplier negotiations. It turns out that cost is one consideration, but it's the relationship that truly matters. CFO Strategies Middle East is the best strategic platform to discuss how establishing a valuable supplier relationship is a winning strategy for corporate finance."

100 top CFOs from leading companies from different industry verticals in the Middle East will have the opportunity to reeducate, network and most importantly source solutions from the leading technology, financial and management solution providers to improve their corporate performance strategies and be competitive.

Keynote presentations and workshops will address the following current issues:

- Reporting beyond compliance
- Going private: lessons learned from public to private equity
- Integration synergies: post-merger effects
- Business growth through corporate performance management
- Evolving role of the CFO in the risk function
- Attaining the competitive advantage: efficiency and cost management
- How to leverage invoice automation solutions to drive real bottom line savings
- Are you ready to take off - An insight into outsource off shoring

Following the success of the first edition CFO Strategies Middle East, the Country Manager of Atradius commented: "Excellent event- very well organized. My appreciation and thanks to the entire naseba team involved in making this event a success. Loved the networking opportunities. Keep it up naseba."

The CFO of Julphar/Gulf Pharmaceuticals Limited added "The CFO Middle East event alerts you for the challenges being faced in the Middle East as well as enhances your skills to add value to the organization."