Beautyworld & Wellness & Spas exhibitions register 38% visitor increase

International spa and healthcare tourism destinations were also promoted alongside fitness equipment.

"Now in its 13th year, the 2008 edition of the Beautyworld Middle East marked it amongst the top 5 exhibitions in the world, for the beauty, cosmetics, and personal care industry." said Eckhard Pruy, CEO of Epoc Messe Frankfurt GmbH, organizers of the twin shows.

"Beautyworld Middle East and Wellness & Spas Middle East, registered an increase of 38% in trade visitors this year. The exhibitions attracted 850 exhibitors representing 1,650 brands from 50 countries. In addition 31 country pavilions exhibited this year reaffirming Beautyworld and Wellness & Spas role as the biggest and most authoritative show of its kind in the Middle East region,"

added Mr. Pruy.

"The Middle East cosmetics and personal care sector has grown 12% annually over the past three years, with revenues of Dhs7.70bn ($2.1bn) in 2007," said Mr. Pruy, "The figures show Middle East society puts a premium on appearance, skin care, beauty and grooming, areas that are increasingly important concern of both women and men.

"In fact, the consumption of cosmetics and perfumes in the region is ranked among the highest per capita worldwide," said Andrea Werner, Senior Show Manager of Beautyworld Middle East. "An added feature of this year's exhibition aside from the very popular Walk of Beauty competition and nail competition were the two seminars on organic and natural cosmetics and Halal cosmetics, an increasingly growing sector worldwide.

"In addition to the various competitions held at the exhibition, the seminars were well attended and held over two days were, conducted on pivotal topics, such as, halal cosmetics, natural skincare, and workshops on permanent make-up," added Ms. Werner.

Elaine O'Connell, Senior Show Manager for Wellness & Spas Middle East, said: "Corporate wellness is the new buzz word within the wellness industry, with companies around the world now offering a range of incentives from free health club memberships to creating on-site health clubs for its employees."

The seminar, fashion show, nail and make-up competition proved highly educative and added to the excitement along with the glamorous catwalk and display of creativity by both nail technicians and stylists in the region to make Beautyworld Middle East and Wellness & Spa deserving of its reputation as the largest and important event in the Middle East calendar in this sector.