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Sunday, November 8 - 2009

Abu Dhabi Tourism Authority to host Energy Cities Alliance's events at key trade shows

  • United Arab Emirates: Wednesday, May 21 - 2008 at 08:38
  • PRESS RELEASE

The four-destination Energy Cities Alliance (ECA), representing the Aberdeen Convention Bureau, Abu Dhabi Tourism Authority, Calgary TELUS Convention Centre and Perth Convention Bureau, is to stage a key joint industry event at all major business tourism exhibitions following its 'Energy Breakfast' debut at IMEX, the worldwide exhibition for meetings and incentive travel.

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  • From left to right: Tracey Baker - Director of Sales- Perth Convention and Exhibition Centre Australia & Robert King, American Academy of Advertising & Gillian Taylor - Business Tourism Manager ADTA.
    From left to right: Tracey Baker - Director of Sales- Perth Convention and Exhibition Centre Australia & Robert King, American Academy of Advertising & Gillian Taylor - Business Tourism Manager ADTA.
This year, ADTA participated in IMEX in Frankfurt with a 150-square-metre stand with 10 co-participants.

The launch event for the alliance, formed eight months ago, saw 19 leading association buyers and media combine to deliver lead opportunities to the partner cities.

"This is a clear case of us harnessing our energies to deliver business synergies - a strategy we will take forward," said Gillian Taylor, Business Tourism Manager at ADTA's Product Development Division. "The authority has agreed to host ECA events at key trade shows around the world where our combined efforts will bring more power to our individual propositions."

The ECA - a strategic marketing alliance of the energy cities - is aimed at delivering an increased international competitive edge for the four destinations, particularly in the field of energy-related conferences.

"Our focus in this arena will concentrate on the energy sector but will not be solely confined to it," she said.

A key alliance focus is the exchange of sales leads - known as the Energy Transfer Advantage - that incorporates a support package for conference organisers. Key benefits available to planners include lobbying and marketing support within the partner destinations to maximise delegate registrations.

The ECA has created its own 'brand' to position itself as a group sharing common goals and aspiring to best practice as convention destinations. It has also established its own website - www.energycitiesalliance.com - which provides planners with access to the collective support package with links to the partners' websites.
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Notes and media contacts

About ADTA :
Abu Dhabi Tourism Authority (ADTA) was established in September 2004. It has wide ranging responsibilities for building and developing the emirate's tourism industry. These include; destination marketing; infrastructure and product development; and regulation and classification. A key role is to create synergy in the international promotion of Abu Dhabi through close coordination with the emirate's hotels, destination management companies, airlines and other public and private sector travel-related organizations

Our Vision:
"To be a leading tourism authority that is positioning the Emirate of Abu Dhabi as an outstanding, globally recognized, sustainable tourism destination, while enriching the lives of the Abu Dhabi community and visitors alike".

"To drive and support the development and promotion of tourism in Abu Dhabi efficiently, effectively and transparently in partnership with all our stakeholders while ensuring the highest quality standards".

Our Values:
Respect.
Pro-active.
Excellence with Integrity.
Leadership.
Teamwork.
Innovations.
Customer Focus.
Transparency.

For further information please contact:
Mr. Saeed H. Al Tanaiji
Media Relations Section Head
Tel. Off: 024181456

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