"Not a single bank in Kuwait offers a promotion that stretches across any type of banking product and demographics" admitted Eugene Galligan, Acting General Manager, Retail Banking.
"Competitive banks offer promotions focused on a single core product, we, at ABK, decided to make a bold marketing move by creating a draw program that appeals to all nationalities for the widest demographics.
It takes one step to be on 'The path to winning'.
Whether the customer transfers his/her salary, opens a current or fixed deposit account, or is granted a loan or a credit card, the customer is automatically eligible to enter the draw to win KD1000 in cash weekly, a monthly chance to win a Harley Davidson and, to top it all, a luxurious apartment in Dubai. " confirmed Galligan.
True to its new makeover, "The new face of banking", ABK has not been as innovative as it is now.
Customers can visit any of ABK's branches where highly-trained staff will answer any of queries related to the campaign.
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ABK launches 'Your path to winning' promotion
- Kuwait: Wednesday, May 21 - 2008 at 09:51
- PRESS RELEASE
ABK launches the boldest and most attractive banking offer themed 'Your path to winning', on a wide range of banking products.
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Notes and media contacts
Media contact:BPG PR
Donatella Donatelli - PR Director
Tel: +965 2411676
Fax: +965 2492644
Nancy Nusrally - PR Manager
Tel: +965 2411676
Fax: +965 2492644
Posted by Lara Lynn Golden, News EditorWednesday, May 21 - 2008 at 09:51 UAE local time (GMT+4)
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