Dubai's International Direct Selling Festival opens

Jointly organized by Direct Selling Educational Institute (DSEI) and Link Viva Event Management Company, this unique exhibition and conference was inaugurated by H.E. Mohammed Bin Abdulaziz Al Shehi, Undersecretary, Ministry of Economy.

A unique event focusing on the $110bn direct selling industry, it is the first of its kind event happening in the Middle East & North Africa.

The event featuring a 2-day exhibition and a 3-day conference is a huge success with the participation of over 50 exhibiting companies from 12 countries and over 5000 visitors from over 30 countries.

The exhibition is supported by the region's market leaders like Amega Global, DXN, Forever Living Products, Perfect Wealth, SEANET and Sisel International.

Poorya Montaseri, Director of Link Viva, said 'The exhibition is helping the Direct Selling industry to prosper and accelerate the growth by increasing the stature and credibility of direct selling companies and associations here in the region.

The event guides the visitors to tap the potentials of the industry in the region. It is boosting an extra momentum for the region's direct selling industry.

It highlights the industry as a legitimate and profitable way of doing business as it has already been successful in stabilizing the grass root economies of many countries.'

The 3-day conference witnessed leading speakers from across the world sharing their success secrets and insights about the industry, with the participants.

Among the speakers were Professor Charles W King - a leading industry expert; Dr. Ellie Drake - a savvy businesswoman and in-demand inspirational speaker; Tim Sales - one of the most sought after advisors, speakers, trainers and creators of content in the industry; Benjamin B C Tan - a highly esteemed and a long-standing member of the direct selling industry in Singapore.

'The Festival will weave in professionalism to the direct selling industry in the Middle East, and will establish Dubai as the business capital and leader for developing the direct selling industry in this region', said Ms. Niousha Ehsan, Marketing Manager, Link Viva, while commenting on the event.